French Balayage Is The Trend Of The Year For L’Oréal Professionnel Paris IHA 2021. Check Out The Looks Created And Vote Now!
When it comes to our tresses, there are so many ways to play with it. From haircuts to hair colour, we girls just love having options. But hair colouring is our go-to thing when we want to change our look and that’s the one thing that has a large variety of choices. There are so many colours, shades and techniques to pick from but TBH, not everyone likes to go all out with their hair. Some people like to keep it natural and if that’s the case with you, French Balayage is the best choice. And all the experts from L’Oréal Professionnel Paris have picked French Balayage as the trend of the year for 2021! FYI, it’s also the trend of the year for the upcoming L’Oréal Professionnel Paris Indian Hairdressing Awards 2021. And since our hairdressers are creative people, it’s time we felicitate them for their work and efforts.
THE INDIAN HAIRDRESSING AWARDS 2021
L’Oréal Professionnel Paris is the number 1 professional hair brand in the world that has not only amped up the hairdressing business but has also created an exclusive platform in India to recognize both the art and business of hairdressing. The Indian Hairdressing Awards (IHA) celebrates creative talent in the hairdressing industry in India. This 4th edition of the IHA is slated to be bigger and better than ever before. For the first time, the awards are being held in a hybrid (digital + on-ground) medium.
The competition is divided into two main categories – the Creative Awards and the Business awards. Under the Creative Awards, there are three sub-categories namely, The Style And Colour Award, The Young Colorist Award and The People’s Choice Award. The Business Awards also have three sub-categories – The Best Digital Marketing Award, The Best SoComm Salon Award and The Young Entrepreneur Award.
This year, the Indian Hairdressing Awards received more than 17,500 entries out of which 26 were shortlisted for the final technical round that was held on 22nd February in Mumbai. The participating hairdressers showcased their talent by achieving the perfect French Balayage look on a model provided to them during the event and were judged by an eminent jury panel.
And get this – the hairdressers were expected to consult with the model and curate a French Balayage look as per the model’s taste and as per her skin tone and face shape to prove their prowess as a French Balayage expert.
Take a look at some of the final looks created by the contestants.
You can help decide which of the 26 contestants wins The People’s Choice Award by voting for your favourite look and hairdresser by clicking here.
What’s more, you can watch the awards ceremony of IHA LIVE and find out for yourself who the best hairdressers in the country are! Click to register.
What Is This French Balayage that has taken the world by storm?
The French Balayage technique is a freehand hair colouring technique that gives your hair a natural-looking finish that is tailor-made for every woman. Experts at L’Oréal Professionnel Paris have come up with a 2-step technique to customise the colour as per your taste while ensuring your hair gets the nourishment it needs. And the best thing about this technique is that it suits all hair types and every base.
Step 1: This step is all about pre-lightening your hair with Blond Studio Multi Techniques 8 with a Bonder Inside technology. Let me explain this. This pre-lightening toolbox protects the bonds in your hair fibre and maintains its strength during the process. It’s a versatile product that can achieve any and all balayage desires, be it soft or sexy or extreme.
Step 2: This step tones your hair with natural-looking shades for a cool and nourishing glossy texture. It involves using Dia Light which has an acidic pH formula and gel-cream nourishing texture with no ammonia. This helps nourish the hair fibre and close the cuticles after the lightening process. It also has a unique palette of shades to neutralise the dark bases of Indian hair.
But wait, there’s more. L’Oréal Professionnel Paris completes 25 years in India this year and over the years, the brand has not only created an entire beauty industry from scratch, but it has also elevated the hairdressing profession. This brand has changed the face of the entire hairdressing industry as well as the face of the salons. It has given us some of the best-in-class salons across the country and that’s something that no other professional hair brand has achieved. And let’s not forget all the iconic products they’ve launched over the years which are hot favourites of both hairdressers and consumers. I mean, given a choice, we’d all ask our hairdressers to use L’Oréal Professional Paris products any day.
So, big cheers to L’Oréal Professionnel Paris for completing 25 glorious years in India. We’re all looking forward to more years when the brand continues to gift us new hair trends and technologies.