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Google Has Launched A New Programme To Help Accelerate Female-Led Businesses In India

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I think it is safe to say that starting a legitimate business is hard work. Moreover, in a world where women are not taken as seriously as men and are also deprived of equal opportunities, starting a female-led business and succeeding in it is harder. Luckily, Google has started a new programme which will help accelerate businesses by female founders and help them in every sector possible. 

Google has created a new business accelerator programme in India, with the goal of assisting approximately 20 startups led by female founders. According to Google, the initiative would assist company founders in addressing difficulties particular to their experiences, such as funding and hiring.

The Startups Accelerator – India Women Founders programme, launched by Google, will recruit up to 20 women-founded/co-founded startups in the country. This comprises startups in the early stages of product development, which are supported through a 3-month programme.

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The programme will place a special emphasis on issues such as network access, access to funding, recruiting challenges, mentorship, and many more that prove difficult for female founders due to a number of social factors and low representation. In addition, the curriculum will feature workshops and assistance for AI/ML, Cloud, UX, Android, online, product growth and strategy, as well as access to the global community of female entrepreneurs. Google stated that registrations for the programme will be accepted through July 10.

Only the United States and China have a larger startup capital than India. It has over a hundred unicorns, with 22 added just in 2022, encompassing sectors such as e-commerce, health tech, financial, and many others. Only 15% of these Indian startups have one or more female leaders.

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According to sources, the new programme is part of Google’s larger effort to improve the female representation across various sections of India’s digitally-trained workforce, whether it’s entrepreneurship or experts looking to upskill, or young graduates looking to get a head start on their career, with the ultimate goal of making the technology widely applicable and helpful.

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