Armani Announced It Will No Longer Use Angora Wool From Its 2022-23 Autumn/Winter Collection

Italian luxury label Armani on Wednesday declared it would no longer use angora wool from the year 2022-23 autumn/winter season. Joining the list of brands that earlier banned the extremely soft wool removed from live rabbits, the luxury fashion house announced the same as a part of its no-fur policy. Breaking the news, Armani dropped a statement on its official social media handle which read, “The Armani Group announces its commitment to no longer use angora wool across all lines from the Fall Winter 2022/2023 season onwards, adding it to the list of excluded materials within its fur-free policy.”

The Armani Group announces its commitment to no longer use angora wool across all lines from the Fall Winter 2022/2023 season onwards, adding it to the list of excluded materials within its fur-free policy.

— Armani (@armani) December 1, 2021

 

Found in the areas around Ankara, the capital of Turkey, this special fibre is made from the coats of Angora rabbits. It has been a constant sight on the racks of luxury brand showrooms, which hopefully soon will be a rare sight with brands like Armani looking for alternatives.

The Italian brand is not amongst the first to make this switch. In a series of events dating back to the year 2017, various fashion houses like Bottega Veneta and Balenciaga took the initiative, post a stand taken by Gucci on the cause.

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Being active members of the conscious community, many other fashion houses like Prada are also taking sustainability one step ahead with the brand’s sudden interest in the thrift and preloved fashion market. Unfolding details about which Prada’s marketing chief Lorenzo Bertelli said in a statement, “Second hand is a strategy we have been investigating for more than a year. I cannot disclose too much but for sure second hand is there. We will take it as an opportunity. It can be a partnership with a player or it can be something more in-house, or both of them, a sort of hybrid solution like for e-commerce.”

Definitely a step taken by the Armani group years after being pressurised by the animal rights organisations, this growing change in the world of luxury fashion is a sign the industry is assessing its faults and mending them too. Bringing our attention to the fact, that the key players of the fashion market are ready to clean up their act to be able to run the race for a bit longer (and I am happy the cleanup is making its way slowly but soon).

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