I didn’t know about the fashion brand LoveGen that is co-owned by one of the fabulous Bollywood wives, Bhavana Panday and her five friends until I heard about it from the horse’s mouth on the popular Netflix reality show, well you guessed it, Fabulous Lives Of Bollywood Wives. If you’ve cringe-binged the series, you’d know how the famous wives, Maheep Kapoor, Seema Khan, Neelam Kothari and Bhavana Panday talked about their businesses among other things like Bollywood, Botox and Le Bal (to be pronounced, le baaal, mind you) over luncheons and high-profile parties.
The OTT platform presented the quartet wigh the perfect opportunity to showcase their brands and proved to be a successful publicity for their respective ventures. Right after the show ended, Bhavana even bagged the Iconic Retailor for Fashion award hosted by Mid-day Retail Icon Awards. Now, that’s some Dharma Production-level publicity we wish we had.
The fast fashion brand that has a long list of celebrity clientele aka family friends from Bollywood including Karan Johar, Malika Arora and obviously Ananya Panday, features high street fashion outfits. Bhavana co-owns the brand with five other founders, Dolly Sidhwani, fashion designer Nandita Mahtani, entrepreneurs Shyan Zubair, Anurag Chauhan and Manish Chauhan. But, Bhavana’s appearance on the Netflix series sure helped the brand some good PR and this award is proof.
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The show that was a guilty pleasure for the audience (not so much pleasurable at times) and reminded us of Keeping Up With The Kardashians and The Real Housewives of Beverly Hills but worse, gave us an insight of how the wives spend their time fretting about their exotic vacations and shopping at Paris more than how they spend their time on the brand. Honestly, I don’t get the purpose of the show. To me, it was strategically created to defend the flag bearers of nepotism against the heated debate and advertising the brands of the wives. It’s good that one of the foursome got something good out of the crap of a show.
While we are genuinely happy for and proud of Bhavana who’s going places with her fashion venture, we wish all women entrepreneurs had KJo’s production house to unapologetically put their brands on the map. Fashion biz is a challenging industry where young and novice, not to mention immensely talented, women struggle to thrive, let alone winning an award. We don’t have the privilege to star on a Dharma Production series and talk about our brand or work to a large audience, nor we have famous husbands (I mean, neither do they but lets not get into that) to use industry connections and publicise our brand on one of the largest streaming platforms of the country. I wish we could be friends with Karan Johar and talk about our brand too on an international level. It’s just sad we don’t have a friend circle that powerful and famous. But then again, we are not married to Chunky Panday, so it’s fine.