Kylie Jenner And Kim Kardashian Are Not Fans Of The TikTok-ization Of Instagram Reels. We Kinda Get It!
I would love to be an online creator of some sort. However, one of the things that intimidate me is the compulsion that I will have to make reels which honestly makes my shy, introverted self nervous. and clearly, I am not the only one who isn’t a huge fan of reels being a compulsion as Kylie Jenner and Kim Kardashian have voiced their issues with the same.
Sisters Kylie Jenner and Kim Kardashian, stars of the hit reality TV series Keeping Up With The Kardashians, who gained enormous popularity on Meta-owned Instagram, are now criticising the photo-sharing app. On Monday, the sisters encouraged the social media site to cease “trying to be” like its competitor TikTok and turn back into “Instagram.” The two business moguls used Instagram to address their hundreds of millions of followers. The message read, “Make Instagram Instagram Again.”
In recent years, Instagram has been gradually moving toward short videos, which TikTok provides, with each new update or upgrade. While Facebook and Instagram continue to lose users, Mark Zuckerberg, the CEO of Meta, has been making an effort in the short video space. Both of the sisters are successful businesswomen and models; Jenner has over 360 million Instagram followers, while Kardashian has 326 million. They are both among the most powerful individuals in the world.
In 2018, after Jenner expressed her dissatisfaction with Snapchat’s redesigned interface, the stock price of the social media company fell by more than 8% on that day. According to sources, Snap’s market value decreased by more than $1 billion.
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It goes without saying that the timing of this couldn’t have been worse because Instagram recently announced that it would be updating its Reels section so that all user-posted videos under 15 minutes would automatically become reels. The photo-sharing website further stated that if the user has a public account, their reel can possibly be eligible to be suggested and seen by additional people.
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In 2018, after Jenner expressed her dissatisfaction with Snapchat’s redesigned interface, the stock price of the social media company fell by more than 8% on that day. According to sources, Snap’s market value decreased by more than $1 billion. It goes without saying that the timing of this couldn’t have been worse because Instagram recently announced that it would be updating its Reels section so that all user-posted videos under 15 minutes would automatically become reels. The photo-sharing website further stated that if the user has a public account, their reel can possibly be eligible to be suggested and seen by additional people. Both applications utilise algorithms to function. However, TikTok’s core platform uses an algorithm that ranks videos according to a number of variables related to a user’s interests in order to promote material. Instagram, on the other hand, was initially intended for the posting of images and videos with a grid-based user profile style.
For some time now, Meta has been steadily advancing toward taking over a market that is mostly controlled by TikTok. In the past, Facebook made the “Home” page the default feed for its users, which is somewhat similar to TikTok. The “endless scroll” feature of the “Home” tab’s algorithm favours amusing information that appears on the user’s screen from all over the world, whether they are known acquaintances or complete strangers. The algorithm is meant to keep users hooked on the app for as long as possible, just like TikTok.
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