Flipkart Says ‘We Messed Up’ After Twitter Slams Them For Women’s Day Message Promoting Kitchen Appliances

Women have always been told that their place is in the kitchen. While we have managed to make our way outside of it, there are lots of women out there who are still stuck in the kitchen due to a lack of access and opportunities. And that’s exactly why the world is still talking about feminism and woman empowerment. But gender stereotypes are still a huge part of our society and we’ve got proof. On Tuesday, March 8, on the occasion of International Women’s Day, e-commerce platform Flipkart shared a marketing message promoting kitchen appliances. The e-commerce platform faces severe criticism after a screenshot of this message was shared on Twitter by a user. And now, Flipkart has put out an apology for reinforcing negative stereotyping of women.

Taking to Twitter, the e-commerce giant shared an apology which read, “We messed up and we are sorry. We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day message shared earlier.”

This move came after Flipkart faced backlash for stereotyping women by promoting kitchen appliances on Women’s Day. The e-commerce platform shared a message with customers that read, “Dear Customer, This Women’s Day, let’s celebrate You. Get Kitchen Appliances from ₹299.” This message was shared on Twitter by a user. Soon after netizens began pointing out that Flipkart’s marketing strategy was not only offensive but it also promotes the ideas that kitchen and cooking is a woman’s job.

Take a look at how Twitter reacted to the marketing message.




Also Read: This Women’s Day, Can We Ladies Make A Pact To Not Be Pick-Me Girls, Please?

It’s a shame that Twitter had to call out Flipkart for their sexism before the e-commerce platform realised its mistake.

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Janvi Manchanda

​​She uses her pen to slice through patriarchy. She could be Geet one day, Wednesday Addams next. Writing is the bane of her existence and the object of all her desires!

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