Priyanka Chopra Returns To Her Roots And Drops Haircare Brand Anomaly In India
Since I was a little child, I’ve been super particular about my skincare and haircare. I think it started when I saw my Nani make her own hair oil at home. And because of everything she taught, I grew to be very conscious regarding the products I use in my routine which also extends to commercial hair care products. Hence, I was excited to hear that Priyanka Chopra’s hair care brand, Anomaly is coming to India. And what’s more? It’s already here!
Priyanka Chopra dropped Anomaly in the US almost a year ago in the US and now she has gotten back to her roots and released the hair care line in India too! On Thursday, the actress announced a partnership with Nykaa to introduce her haircare line, Anomaly, to the Indian market. According to PeeCee, Anomaly has been made with components to help individuals to treat their hair when they are running short of time. She stated after the product’s debut that she still prefers to utilise traditional Indian techniques of beauty treatment. PeeCee also shared an Instagram video announcing the same.
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Anomaly, which debuted exclusively on Nykaa on August 26, was created on the principle that everyone should have access to high-quality hair care without sacrificing choice, cost, or the environment. The foundation of Anomaly, as the name implies, is Priyanka Chopra Jonas’ conviction that every one of us is an anomaly, and that our hair is a reflection of that. Priyanka was inspired to include her love of the environment in her company since she was committed to making more environmentally friendly decisions in her own life. Indian consumers are introduced to options by Anomaly that give them control without breaking the bank. Everything in the collection is gender-neutral, priced at ₹750, and packaged in cans and bottles made entirely of plastic waste.
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Anomaly merges high-performance products, reasonable prices, pure formulas, and environmentally friendly packaging. The brand’s mission is to be “Accessible to all genders & every hair type”. The collection includes shampoos and conditioners for various hair types, a high-performance hair and scalp oil, as well as dry shampoo, a bonding mask, and entry into high-growth and new product categories.
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