Avika Gor Says She Will Never Endorse Fairness Creams As They Are Degrading
Considering my skin is the colour of caramel mixed in with a little bronze paint, you can imagine how many times I’ve been suggested a fairness cream. Now, I absolutely adore my skin colour. Always have. But ever since I was in school I’ve been called names, asked to apply Haldi paste and even do yoga to lighten my skin. And because I’ve been subjected to this nonsense I have no tolerance for colourism. This includes fairness creams and all the actresses and models who endorse them. Thankfully, after all this time no actress wants to associate with fairness creams.
Talking about why that is, in a recent interview Avika Gor said that fairness products promote an ‘unrealistic approach towards the concept of beauty’. She said she would never endorse one as it is degrading and she does not believe that being fair makes a person beautiful. We wholeheartedly agree with her.
In the interview, Avika said, “Unfortunately we have been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea. Being fair cannot be equivalent to your overall personality. Another reason why I refused to endorse these products is that I know that this kind of unrealistic approach towards the concept of beauty can have a lasting impression on young minds.”
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Also Read: Avika Gor Talked About Her Weight Loss Journey And It’s All About Self-Love. The Reasons Are Right
Further adding, “As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities…There was a time when I was doing great on the work front but I still doubted my talents and felt ugly. I didn’t like what I saw in the mirror. But the day I shifted my perspective, started taking care of my body, loving myself, eating right, and staying happy, that’s when the change happened.”
I love the fact young actresses are standing up for this cause and refusing to work with fairness products. Everyone knows that until a few years ago, this wasn’t the case. All actresses would advertise fairness creams without hesitation. Now, it’s just refreshing to hear Avika’s woke perspective. Hopefully, her words will inspire others as well and play a part in overthrowing the prevalent beauty standards.
More power to her!