Just in Stories

Exclusive: “I Hate That Today Designers Are Making Clothes For Instagram” Punit Balana On Utsav Collection

March 12, 2023 | by Jasveen Kaur Sawhney

On day 3 of Lakmé Fashion Week X FDCI, designers paid homage to India-born silhouettes, given a resort wear twist. From royal Rajasthani to electric prints, dopamine dressing overpowered the art of subtle romance. And amongst the many designers who strutted the runway with their latest, Spring-Summer collection, designer Punit Balana packaged his love for India, with magnificent colours, textures and dazzling embroidery. In a conversation with me, Balana puts his mood board for Utsav collection into words, and speaks about the one change he wishes to see in the Indian fashion industry.


View this post on Instagram


A post shared by Punit Balana (@punitbalanaofficial)

Speaking about the collection, Balana mentions–”The collection is called Utsav, made for celebrations, for joyous occasions of India. If I talk about the colour palette, it’s a beautiful colour palette. I’ve named my colours as–Gulabi gulaal, Surkhlaal and kaccha aam, while the silhouettes are playful. The lehengas are voluminous and paired with open-back, halter blouses.”


View this post on Instagram


A post shared by Punit Balana (@punitbalanaofficial)

Like each of his creations, Utsav was a celebration of Indian heritage, mixed with a flavourful contemporary twist. “Whenever I’m working on a particular collection, I make sure that. Our heritage, our textiles are the main part of my collection. But at the same time, it’s very important for me to make them contemporary because our new age bride, our Gen Z, they’re happy to experiment with the textiles and rich fabrics, but the cuts need to be modern, so that they feel modern, and sexy.”


View this post on Instagram


A post shared by Punit Balana (@punitbalanaofficial)

For the latest showcase, Balana welcomed actress Sara Ali Khan, to walk for his new collection. Speaking to us, Balana mentioned why, Khan was chosen as his muse for the day. “She has this royal elegance, and some Navabi feel and touch to her personality. It reflects from her personality all the time. So I just wanted somebody who can wear these beautiful Indian textile and at the same time has that modern, Indian rooted charm.”


View this post on Instagram


A post shared by Sara Ali Khan (@saraalikhan95)

Also Read: Zeenat Aman Returns To Rock The Ramp At 71 As She Opens For Shahin Mannan At Lakmé Fashion Week X FDCI

With consecutive showcases at the fashion week, Balana speaks about the one change that he wishes to see in the Indian fashion industry, as he quips– “I’ll be honest. I hate that fact that now designers are making clothes for Instagram. It is simply annoying. That’s not art. I feel fashion is an expression of who you are. You can’t make something just to look good on Instagram. That is something I feel needs to go.”


View this post on Instagram


A post shared by Punit Balana (@punitbalanaofficial)

The designer’s latest collection brought the Kalbelia community of Rajasthan under the spotlight. From rich colours, textiles to culturally-relevant embroideries, Balana reimagined the rooted style essence of the popular Indian state, and folklore, into a contemporary piece of art.

Hauterrfly is delivering all the piping hot updates from the FDCI X Lakmé Fashion Week. Follow our series #HauteFrontRow here and on our Instagram to catch the coverage!

Image Credits: Instagram

Exclusive: Vaishali S and Lakmé Salon On Ocean-Inspired Collection and Inclusive Makeup at Lakmé Fashion Week X FDCI!

Jasveen Kaur Sawhney

Jasveen Sawhney loves writing about fashion, enjoys collecting cute pyjamas, and admires her Pinterest mood board every one hour!

Know more

You may like

Join The #HauteSquad!

Sign up for our daily email and get the best delivered straight to your inbox. We pinky promise to make it awesome!

Mark Zuckerberg, Priscilla Chan Welcome 3rd Daughter, See Their Sweet Family Pics! Esha Gupta’s Smoking Hot Black Dresses Are Worth Your Attention गुनीत मोंगा से लेकर गौरी शिंदे तक, इन 6 पावर पैक्ड महिला निर्देशकों को लोग करते है बेहद पसंद! Nikhat Zareen, Nitu Ghanghas, Lovlina Borhohai In Women’s World Boxing Championship Finals, Silver Assured Step Into The Disco Era With Malaika Arora’s Shimmering Black And Silver Look! Everything About Radha Vembu, 2nd Richest Self-Made Businesswoman ‘द एलीफेंट व्हिस्परर’ की प्रोड्यूसर गुनीत मोंगा बेचती थी चीज, अब जीता है ऑस्कर; जाने कहानी! All The Deets About Anushka Sharma And Virat Kohli’s Glamourous Look From Indian Sports Honours How To Get Plump Skin Like Alia Bhatt In 6 Steps! भोजपुरी बाला रानी चटर्जी ट्रेडिशनल अंदाज में आई नजर, शेयर की ये तस्वीरें!