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Rise Of The Boycott Trend: Has Herd Mentality Gone Too Far?

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Too much has happened in the year 2022, already. We have still been riding the pandemic wave with another blast from the past coming in with Monkeypox. So, we’re all stuck in front of the screens, passing comments, and making memes over literally every show and movie that we come across. Alas, most of these thoughts have been sarcastic, troll-based and negative in nature. Something very similar has recently occurred with Aamir Khan and Kareena Kapoor Khan’s upcoming movie, Laal Singh Chaddha as #BoycottLaalSinghChaddha has been making the rounds on social media.

These days, people boycott content even before they come out. Contrary to beliefs, developing this trend has been very strategic in nature. People have literally been making comments like ‘internet never forgets’ as they dive deep into the internet’s past and work hard to find something they could hold a grudge or be offended over.

These are the most random things but nonetheless, what do we do next? We start a legit #Boycott trend on Twitter, leaving everyone confused and in utter chaos. Funnily enough, this has been going on for long enough to make me wonder, is ‘Boycott’ perhaps, the word of the year?


I personally believe that these boycott trends have become commonplace before any big movie release because of the boredom factor that we all seem to be going through, lately. We seem to have learned to thrive in chaos and therefore, we keep trying to recreate this chaos. I believe that digging up old videos to justify the boycott of a new movie, makes no sense whatsoever. Does it?

#BoycottLaalSinghChaddha Takes Over Social Media

Aamir Khan and Kareena Kapoor Khan’s upcoming movie, Laal Singh Chaddha is now going through a similar wave of boycott. Someone decided to dive into the internet’s archives and found an old interview where Aamir Khan his opinion about safety in India.

Apparently, his wife (now ex-wife) Kiran Rao wanted them to move to another country and now, everyone in the country seems to be offended because this of this incident that occurred years ago. I don’t know how we could possibly make this an ‘anti-nationalistic’ matter that is hurting the nation’s pride. Is pointing out flaws in our system so unforgivable? We were living in a democracy, last we checked. Every year, millions of young people go abroad to study, or to work and often talk about how the opportunities are better abroad compared to here. Do we boycott them or not allow them to return home? So why the drama?

Some of these chaotic tweets will make you wonder just how much vitriol can people harbour against something that happened so long ago.

On top of this, people have also begun to troll Bollywood as a whole. Yes, there is a #BoycottBollywood trend too. They believe that copying a plot shows a lack of creativity and proves that Bollywood is unworthy. Laal Singh Chaddha has taken inspiration from Forrest Gump which seems to have become another reason why the movie should be boycotted. I genuinely believe that this is extremely presumptuous as these people were pumped to watch remakes of South Indian movies that copy scenes frame by frame, and also end up loving them despite the flaws. Then what gives?

This trend has caused Aamir Khan to plead to the public in an interview, to give him a fair chance, “Boycott Bollywood. Boycott Aamir Khan. Boycott Laal Singh Chaddha. I feel sad also because a lot of people who are saying this in their hearts believe I am someone who doesn’t like India. In their hearts, they believe that and that’s quite untrue. I really love the country. That’s how I am. It is rather unfortunate if some people feel that way. I want to assure everyone that it’s not the case so please don’t boycott my films, please watch my films.”

I mean, come on. At the end of the day, people like you and me are still going to end up in that theatre on the very first day, with a bucket of popcorn, to watch these movies. Let’s make it easier for ourselves and stop these trends for good. Isn’t it about time to grow up, act like adults and learn how to let go of the past?

Also Read: Which Movies Are Releasing In August 2022? ‘Darlings’, ‘Laal Singh Chaddha’, ‘Liger’ And More

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