Deepika Padukone Unveils Her Self-Care Brand 82°E And The Name Has An Interesting Meaning!
We love a celeb-owned brand to pamper ourselves every now and then. More so, when it’s accessible. And we’ve got some good news beauty girls. Deepika Padukone has officially launched her new beauty brand and we just cannot wait to know more about it. Earlier yesterday, the actress had shared a cryptic post which said, “It’s time to look East”. While the post left us all wondering what was happening, Ranveer Singh’s comment saying, “It’s time to give me a kiss”, left us all feeling warm and mushy. Now as adorable as that was, the actress has now revealed that she is launching her own beauty brand called 82°E.
In her latest Instagram reel, Deepika Padukone unveiled her new brand called 82°E (pronounced as eighty-two east). In the caption, the actress shared that two years ago she had set out to create an Indian brand aimed at modern self-care. Revealing the reason behind the name along with the correct pronunciation, Deepika said that 82°E is inspired by the “standard meridian that runs longitudinally through India” which shapes our country’s relationship with the world. Her self-care brand aims to make self-care a “simple, joyful and effective” practice which is a part of our daily lives. Expressing her joy at announcing the launch of her new brand, the actress said that she is thrilled to share her journey of discovery and learning with the world.
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Deepika Padukone owned 82°E is a clinically tested, clean, cruelty-free, vegan beauty brand that combines age-old holistic practices with new-age innovations to nourish one’s mind, body and spirit with self-care rituals. This celeb-owned brand will first launch a range of skincare products sourced ethically and crafted carefully after being clinically tested to maintain our skin health. The products from Deepika’s brand will be available to shop online from mid-November onwards.
Well, we’re super excited to get our hands on the products from this new beauty brand launched by Deepika Padukone. How about you?
