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Masaba Gupta Has A LoveChild! It’s Her New Skincare Cosmetic Line We’re Intrigued By

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We all love some good skincare, cosmetic and wellness products. Don’t we? Our payday comes with a beauty shaped hole in our pockets. If you’re a beauty girl, then you know exactly what I’m talking about. We wait for our salaries to be credited to shop for the fave products that we’ve been wish listing since the last payday. And if there’s anything we love more than new beauty launches, it’s celebrity-owned beauty brands. This is why we’ve got you some good news, ladies. Designer Masaba Gupta has launched her new cosmo-wellness line, and no, this isn’t in collaboration with Nykaa. This is her own brand called LoveChild by Masaba.

LoveChild by Masaba Gupta has a range of high-performance colour cosmetics, skincare as well as wellness solutions formulated especially for every age group. The products from the ace designer’s cosmo-wellness line have been developed with colours to suit all skin tones and embrace indigenous characteristics. And get this, the packaging is just as chic, vibrant and playful. LoveChild is formulated with empathy and a unique expression of self-love at its core. It is inspired by the freedom that comes with self-expression. It’s an ode to Masab Gupta’s childhood and her vision to mix beauty and wellness with self-love. LoveChild will also be accompanied by a wellness blog that gives insight into beauty both on the outside and on the inside.

Speaking about her cosmo-wellness line, Masaba Gupta said that LoveChild is a term that has been weaved into her destiny ever since she was born and she has now weaved that destiny into a brand. “For many years I’ve looked at this term negatively so I thought it was time to make it positive with a brand that would resonate with individuals who have been labelled all their lives too,” said the designer.

Also Read: “I Didn’t Wanna Look Intimidating By The Way I Dressed,” Masaba Gupta On Building The Sartorial Mood Of ‘Masaba Masaba 2’ With Stylist Mohit Rai

FYI, LoveChild by Masaba Gupta will have skincare-infused makeup along with products that are formulated as skin-vestments. They are highly pigmented products that are high in performance, and quality and are clean, vegan, gluten and cruelty-free. This brand is also accessible to the young millennials and gen Z with products that are budget-friendly. In fact, there are products starting from Rs. 100! In the first phase, there will be a line of rich lip colours in bullet and liquid lipsticks, nail paints, face mists, intimate wipes and calming oil. And get this, these products will be available on LoveChild.in, Nykaa as well as House Of Masaba stores across the country. Guess, it’s time to shop!

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