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JJ Valaya Celebrated 30 Years In The Business At FDCI India Couture Week With His Signature Embroideries And Regal Glamour

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Celebrating the beauty of couture, FDCI India Couture Week is back with a roster of some interesting designers. And making his way to another spectacular day at the FDCI India Couture Week, designer JJ Valaya brought on stage his heirloom-worthy charm and three-decade-long legacy in the world of design.

His love for global cultures, yet again took the centre stage, as the designer’s latest collection walked the ramp to celebrate 30 years of glory and glamour. Titled–Alma which means Soul in Spanish, the collection travels through the rich and vibrant culture of Spain. Building a business in design, this student from the National Institute Of Fashion Technology (NIFT)’s third batch the year 1989, stands with 30 accomplished years.


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Presenting his collection–Alma, the designer explored the culture Spain to bind together the essence of this range. Occasion wear that speaks about India’s favourite festival–weddings, JJ Valaya’s high-octane, soulful designs came wrapped in luxurious fabrics of silk, and brocade. The Alma range further explored even the tiniest of details with his timeless prints being the heart and soul of it. The Fall Winter 2022 collection, had every bit of the Valaya legacy stitched to it. From his signature colour palette of blue, red and green to his statement-making accessories, including the regal shimmer belts, to the heavy use of brocade throughout, it was a homecoming of extravaganza this year.


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The range of lehengas incorporated an embroidery-on-embroidery technique with jaal work, complimenting intricate floral dupattas, hair decorated with roses and jewellery that speaks royalty. Interestingly, the flared skirts came embroidered with linear patterns, geometric designs packed with symmetrical floral motifs. Some other designs in monochrome, had a similar approach, but with a refreshing fabric play headlining them. Black again came in varied forms, to suit bandhgalas, open jackets, shrugs, tonal-embroidered lehengas, or at times paired with its fail-proof partner–gold. JJ Valaya, romanticises the classic sarees, as he does neat fencing with silk laces and puff-sleeved blouses.

Also Read: FDCI x Lakmé Fashion Week Day 1 Was All About Grandeur, Spirited Prints, Sustainability, And Of Course, Showstoppers!

Some other designs, reflect his love for ombré skirts paired with sequin blouses, and his signature belts. Amidst this variety of wedding-favourite shades, pastels have a tiny space to settle in. As a few designs bloom in a spectacular combination of blush pink, ivory and beige, to serve every sartorial taste.


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It is all things royal, and reminiscent of his thirty-year-long contribution to the world of India’s rich heritage in clothing and design.

FDCI’s India Couture Week 2022 has so far witnessed some fresh presentations by designers Rahul Mishra and Tarun Tahiliani.

Image Credits: Instagram

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