Balmain Partners With NFT Marketplace To Take Forward Its Legacy In The Metaverse
Where are we all heading? The metaverse, right? I mean with fashion nearing its future, designer houses have been racing towards the metaverse. From NFTs, and bitcoins to fashion shows in the other verse fashion’s most favourite, well-known names have been keeping up with the latest events. And now French luxury fashion house–Balmain has announced its partnership with LA-based NFT marketplace MINTNFT to launch its single dynamic Non-Fungible Thread in the metaverse. Yep, that’s right!
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Taking forward its legacy curated by Pierre Balmain, the French fashion house is tapping to the tunes of metaverse with the help of this new partnership. Balmain announced its official entry into metaverse at the opening of its new flagship store in New York. With an aim to reinvent and grow, the long-term global partnership and NFT will grow as an imperative component as Balmain’s phygital, future accessory with special benefits offered to the brand’s influencer family.
Ever since the label’s inception in 1945, Balmain has been known for curating a unified legacy in design. In order to honour and celebrate the label’s ongoing tradition, this new collaboration brings together a one-of-a-kind NFT, titled– ‘Non-Fungible Thread’.
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Talking about the unique partnership, Olivier Rousteing, creative director at Balmain expressed the importance of timeless designs. He further shed light on the importance of binding every collection with a unifying thread, in order to build upon a distinct aesthetic, a unique face for the label. The partnership also aims at protecting Balmain’s intellectual property and iconic legacy.
Also Read: A Slice Of The Future, This First Indian Jewellery Collection Launch In The Metaverse Is Refreshing But Still Under Construction
This partnership isn’t a fresh one for both Balmain and MINTNFT, since the two names collaborated earlier this year on the NFT campaign with Mattel’s Barbie.
This latest partnership in the fashion realm indicates the growing need to invest in the other verse. I mean, it was a few weeks ago when Gucci announced that it is now ready to hold transactions in cryptocurrency.
Well, we’re excited to know what’s more in store.
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