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Gucci Is Gearing Up To Accept Cryptocurrency In US Stores. This Is The Future Of Fashion

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Just like the metaverse, fashion is swiftly making its way towards the future. And this new announcement by fashion giant–Gucci is a proof of that. On Wednesday, Gucci shared the news of its new transaction system that will allow the label’s interactions with customers in cryptocurrency. Yes, you read it right. According to the new segment of transaction, Gucci will launch a pilot program to begin accepting in-store crypto payments.


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While announcing the same, Gucci also declared that it will stitch the change in a few stores based out of US by the end of this month, with plans to explore other countries too. Exploring the crypto crowd, Gucci is gearing up to accept payment in close to ten currencies including–Bitcoin, Bitcoin Cash, Shiba Inu, Wrapped Bitcoin, Ethereum, amongst others. This move indeed is a promising change with the world now venturing concepts of metaverse, bitcoin, NFTs and more. Moreover the luxury brand has also tightened its ties with Web3 technologies, and is perhaps one of the earliest adopters in the fashion realm to do so.


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But, wait how will the system work?

While entering the crypto mode can feel like entering troubled waters to some, the virtual currency has spread its wings for wider exchange. According to the system designed by Gucci for such transactions, one can attempt to make crypto payments in-store, through an email generated by the label to the customer. Scanning the QR code enveloped in the email sent,  customers can easily access their crypto wallet for transactions.


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Also Read: Natasha Poonawalla Is The Latest Lover Of Gucci’s Broadway Heart Bag As She Glows In Gold At The Avrora Awards

Apart from Gucci, brands like Dolce & Gabbana, Vans, Nike, Balenciaga and more are one few popular names to try their hands in the other verse. Interestingly enough, Dolce & Gabbana was also one of the very few brands to participate in the first Metaverse Fashion Week held in March, 2022. Well, this shows that fashion is keeping up with the future and we must too.

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