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From Homegrown Labels To Big Brands, The Fashion Industry Is Pitching In To Covid Relief Efforts

May 06, 2021 | by Anjali Agarwal

Everyday I wake up to at least a couple messages on my phone from a friend or relative asking for leads for Covid. I open Instagram to find some contacts by trying out every possible Covid help page and relevant hashtag but in the process, I find more stories and messages asking for help from the people I know. The times are tough and it can get overwhelming sometimes. Plus, it is okay to feel helpless too. Everyone is trying the best they can to keep themselves and everyone around safe and that’s the biggest help you can do. Apart from that, you can also donate to Covid relief NGOs who are working tirelessly day and night to procure enough supplies for patients fighting for their lives. In case you want to do a little bit more , you can support brands that are chipping in for these relief funds by donating a percentage to full proceeds from their sales to the cause. There are a lot of fashion brands in here and that’s heartening to know. 

A lot of fashion labels have come forward to raise funds, donate a considerable amount from the revenue, contribute supplies and help set up medical facilities in these grim times and we applaud them for it. They have been teaming up with NGOs like Hemkunt Foundation, Khalsa Aid and others to lend a helping hand. Some fashion influencers are also making good use of their social media presence and knack for style to raise money for Covid relief. 

Aayushi Bangur put a bunch of chic pieces from her wardrobe up for sale for her followers to raise 1 lakh in a matter of minutes and donated to an NGO. We love how the fashion industry, be it brands or people, are chipping in for the cause. Here’s how you can do your bit too, while adding to your closet and looking stylish. Here are five fashion labels that you can buy from and support them in their excellent work of donating and contributing to the Covid relief charities.   

Also Read: From Mask Chains To Mask Dresses, Fashion Brands Are Tapping Into New Pandemic-Inspired Categories We Didn’t Know We Needed



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A post shared by Saundh (@saundhindia)


This womenswear fashion brand which offers stylish and sophisticated range of Indian and fusion clothing has vowed to help an NGO to set up a 100 beds COVID treatment facility in Surat with food, medical supplies and other necessities without charging a penny. You can shop from their range of kurtis, gowns, kaftans, lehengas, tops and Indo-fusion sets which are pretty affordable and aesthetic. 



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A post shared by Littleens ®️ (@littleens_official)


The entire sales proceeds of Littleens from May 5 to May 15 will be donated to The Akshaya Patra Foundation for Covid aid. They have pledged to donate their 100% proceeds during these 10 days to the organization to give back to the community. Founded by Mitali Bhargava, this children’s clothing brand is running a fund- raising drive in Jaipur.

Misho Designs


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A post shared by Suhani Parekh (@misho_designs)


Misho Designs is a fashion brand that has put up their gorgeous Mina Snug cuffs up for the cause for this entire month. Every penny earned from this product will be donated to Covid relief charities in India to fight the shortage of supplies. So, if you always had your eyes on these blingy babies, this would be the perfect time to shell out, since it is much more than just an accessory now. 

JJ Valaya


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A post shared by JJ VALAYA OFFICIAL (@jjvalaya)


Not just homegrown brands, leading Indian designers are also rallying together to make a difference with their well-established brands. JJ Valaya has committed to donate 20% proceeds from their sales to help aid three charities and organisations that are in the frontline for Covid relief, Hemkunt Foundation, Khalsa Aid and Give India.   



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A post shared by #ISHARYA (@isharya)


A few days ago, jewellery brand Isharya announced that they will be donating this week’s entire sales revenue to the three organisations namely Mission Oxygen India, Uday Foundation and Hemkunt Foundation to give back to the people. In the announcement post, the word ‘donation’ read as ‘do it for the nation’ which is basically the whole purpose of shopping from the brands in these times. 

So what are you waiting for? There’s still time to contribute and support these brands. Every penny counts!

Also Read: This Fashion Brand Honoured Covid Doctors In Its Dussehra Ad, Says Doctors In PPE Suits Are The Most Beautifully Dressed. We Agree!


Anjali Agarwal

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