Ayurveda And The Rise Of Ayurvedic Skincare Brands

Ayurveda And The Rise Of Ayurvedic Skincare Brands

There are so many products of skincare and beauty brands to choose from that it often becomes overwhelming. Every time there is a new formula introduced in the market and well, everyone claims that it to be the best. What grabs my attention more in the race of making new formulas is that in recent years there are many brands that are coming up with “ayurvedic-based formulas” entirely. The brands have started using one of the oldest systems of medicine and have incorporated them into their beauty and skincare range. Ayurveda which is one of India’s many contributions to the world now making a comeback to mainstream skincare routine which is great!

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India’s oldest system of medicine “Ayurveda” originated some 3000 years ago. It is all about promoting a natural and healthy way of lifestyle. Ayurveda is a more holistic way of approaching the needs of the body and mind. From yoga to herbal medicine and different Ayurvedic massages, Ayurveda treatment is a broad term for it all. As for the skincare treatment, Ayurveda promotes the use of natural and earthly ingredients. It teaches us about the healing properties of so many herbs and plants in the world that can work wonders on the skin.

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There is a sudden popularity for DIY skincare masks and oils using only natural and organic ingredients, however, we cannot deny the fact that it is difficult to maintain this in our lifestyle. But to make this easier, many Indian skincare brands have emerged in the market that are entirely based on giving you the essence of Ayurvedic treatment in their products. The brands essentially avoid the use of chemicals in such products and rather base their products on natural herbs and oils. The skincare products available by the ayurvedic brands range from hair oils to face washes, serum, face packs, etc. Some popular ingredients that these brands use can be chamomile oils, ashwagandha, methi, sandalwood, turmeric, etc. Since the ayurvedic-based brands lessen the use of chemicals in their products, the chances of their side effects are also reduced. Also, the fragrance of the products itself has some healing properties, honestly!

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Some Indian skincare brands that are acing the game in giving their customers the benefits of ayurvedic treatment are Kama Ayurveda. Soultree, The Ayurveda Co., Mantra Herbal, Just Herbs, etc.

Also Read: Tamannaah Bhatia Reveals Why Ayurveda Really Works For Her Skin

Keeping it natural is the new way to go! Have you tried any of the products?

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Pragya Dubey

Pragya Dubey is an introvert who prefers expressing herself through words. She believes in logical arguments and watches thrillers to escape the mundane realities of life!

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