10 Emotions Every Beauty Junkie Experiences In Sephora


With the beauty chain Sephora launching in Mumbai on January 30, every make-up junkie in the city is doing a little happy dance in anticipation of opening day. Can you imagine what it’s going to be like to find ALL your favourite make-up brands — some of which aren’t even available in India — under one roof? Be still my beating heart!

For those of you who have no clue what Sephora is (say, what?!), let me tell you something: You NEED to know these things, guys! This French cosmetics chain has hundreds of stores across the world, and all beauty junkies worship at the alter of Sephora. It’s the holy grail of make-up magic, a fantastical land filled with unicorns and pots of gold at the end of the rainbow. Ok fine: I’m exaggerating slightly, but you get the drift, right?

The minute you step into a Sephora store, all you want to do is scream, “Take my money!” There are hundreds of fabulous products on every counter vying for your attention — from foundations and brightly coloured lipsticks to smooth-as-silk eye pencils and heady perfumes. You’ll also find skincare products that promise to make those scars disappear, and make-up brushes that promise airbrushed perfection. You name it and Sephora’s got it. Basically, this is our idea of make-up heaven.

Besides housing beloved beauty brands like NYX, Make Up Forever, Benefit, and Soap & Glory, as well as its own in-house brand, the Sephora store is also known for giving customers instant beauty makeovers by their highly trained staff. And let me tell you ladies that nothing, and I mean nothing, beats the feeling of walking out of there like a total boss! The confidence that make-up gives you is unbeatable and shopping for make-up is the best kind of therapy there is.

So without further ado, here are all the emotional upheavals that beauty junkies go through at a Sephora store. We feel you, sister!

That moment when you step inside a Sephora store.

There’s so much make-up around, you can barely contain your excitement.

You realise there are SO.MANY.LIPSTICKS. and you can’t figure which one to pick. #ShitJustGotReal

When you’re mesmerized by all the coloured pencils, eye shadows and nail paints.

When they tell you that your favourite make-up product is sold out. Nothing makes sense anymore.

When you realise just how much you’ve spent on your make-up.

But it’s all worth it when your friends try hard to not show how jealous they are of your make-up haul.

When you’re patiently waiting for your makeover and someone tries to cut the line. #BitchesBeLike

When your makeover transforms you into an absolute diva. World, watch out!

When you walk out of the store like a boss. NOTHING can stop you now.

In the end, it’s the little things that make you happy, right?

Gifs courtesy: GIPHY

Shachi Lavingia

Read More From Shachi
Seen it all?

We’ve got more!