An AI Designer’s First-Ever Upcycled Collection Made Out Of Digital Waste Is A Misaal For The Metaverse (And Earth)

By Jasveen Kaur Sawhney Updated June 06, 2022 8:05 PM

Well, the idea of ‘sustainability’ has now gone beyond its actual meaning, with the word only making it to a thousand Instagram hashtags. Now being a crucial element in the marketing mechanism of the world’s biggest names in fashion, we always question, ‘if we are really saving the Earth?’ And as we still look for the answers, in reality, the Digi-verse is on its way to changing the narrative. As a part of World Environment Day, LG’s AI designer–Tilda brought together a collection of 30 pieces, made out of waste material.

In a move to champion sustainability, Tilda’s handmade collection made it to a store in the metaverse. And if you’re still thinking if Tilda’s a real human, then let me break that ice for you. Tilda is an artificial intelligence (AI) artist developed by LG AI Research. Amongst the long list of designers who are working towards the initiatives to save Mother Earth, Tilda’s work has been recognised and praised by United Nations Environment Programme (UNEP). Moreover, her Digital Upcycling Project is now an officially registered global event under the institution’s Earth Action Numbers programme. As a part of this initiative, the AI designer has curated three hats, 14 trousers, 13 jackets (using digital waste) and second-hand denim and fabric.

The project led by Tilda aims to shed light on the reduced carbon footprint. While digital waste, may seem like an alien term to many, Tilda’s collection talks about the re-usage of waste digital images. The project also speaks about the many forms of digital waste, as created by carbon emissions produced by a single person’s annual emails, which interestingly equals the carbon produced by a large vehicle travelling 320 kilometre, as mentioned by the company.