Kajol’s Red Coloured Closet For ‘Salaam Venky’ Promotions Explains Fashion’s New Role In Film Marketing

We love this new technique!

By Jasveen Kaur Sawhney Updated December 14, 2022 6:57 PM

Kajol’s Red Coloured Closet For ‘Salaam Venky’ Promotions Explains Fashion’s New Role In Film Marketing

Movie promotions have become an integral part of the release cycle. For actors as well, the idea of marketing a film through unique techniques requires deep discussion. And fashion has become a strong mode to market the film. If we look back at some of the recent releases, Alia Bhatt’s white sarees for Gangubai Kathiawadi’s promotions will instantly pop into your head. This interesting technique of using fashion as a way to promote a character from the film is being picked up by many stars today. And actress Kajol who is currently on promotion duties for Salaam Venky, is cleverly taking a similar route. Much like her look in the film’s poster, the actress has been giving importance to the shade red. Welcoming it in her promotion wardrobe, Kajol is experimenting with the hue of resilience, and power in a multitude of silhouettes. Take a look at some of our favourite looks on her.

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Reminding Of Retro

Signifying power, Kajol’s usage of red in her promotion closet was recently visible in her polka-dot saree. The red drape featured a bold overlay of gold dots covering the entire fabric. Styling the look, the Salaam Venky actress picked up a stack of gold bangles and an enamel chain lock neckpiece.

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Feather Weather

Another statement saree design in Kajol’s kitty is this Shivan and Narresh drape. The blood-red silhouette features a two-colour tone play with sequin embroidery on the pallu. Matching the embroidery are Kajol’s blouse sleeves. She completes this look using gold earrings, and hair wrapped into a ponytail.

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A Dotted Kurta Set

A variation of the shade red was seen on Kajol’s two-piece kurta, and palazzo set. The actress’ Label Anushree attire presented a combination of golden dots, mirror work detailing, and a statement neckline. She further kept the look extremely simple and added a pair of gold danglers.

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A Hint Of Red

For looks that didn’t come dipped in the shade red, Kajol added a red rose to symbolise her character look from the film. In a gorgeous Torani kurta set, Kajol decorated her hair bun with a red rose, which complimented the Kashmiri embroidery on her kurta, and asymmetrical pants.

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Also Read: Kajol Picks An Anti-Fit Velvet Kurta For ‘Salaam Venky’ Promotions. This Season-Specific Dressing Is Impressive

Romantic Sarees

For the first leg of promotions, Kajol rounded up two similar looks in red sarees. Both falling for the charm of lace detailing, and monochromatic pairings, the actress used different accessories to bring the difference. In one of the looks, Kajol chose to go all out with a big stack of red bangles, and for look two she toned it down with a two-string neckpiece.