Hailey Bieber Presents Jimmy Choo’s Autumn 2021 Campaign And It’s *Too Glam To Handle*
Luxury fashion house Jimmy Choo might be the secret Santa you’re looking for. Collaborating with model Hailey Bieber who is known for her impeccable sense of style, the label weaves together a collection for its Autumn 2021 campaign. Known for ruling the luxury market in categories like accessories and fragrance, the women’s collection is inherently glamorous, and explores bold shapes with a wide colour palette that narrates the multiple facets of style, from day to night.
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Talking further about the campaign and Hailey Bieber being its face, Sandra Choi, Creative Director at Jimmy Choo mentioned “Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.”
Mirroring its title ‘Time To Dare’ the collection brings home the festive flavour, complementing which the dramatic panoramas and Hailey’s personal style makes holiday wear look glamourous and bold. Quite a shift from the stockings and sneakers. The festive wear in hues of bright orange, neon pinks and greens united well to complement the sequins with add-ons like massive bows and crystal pump cage offer a variety of exuberant shades.
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While the bags too are making way for fun and merry celebrations, especially the bon bon bags in a metallic finish with diamond embellished handles are party ready. A witness to the hybrid between the company’s signature chunky trainers and hiking shoes ornamented with diamonds and a funkier version of its patent Varenne bags making a comeback, the collection reboots some of its finest creations like the oriel boots in glossy leather to bring you to spotlight.
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With a colour palette that brings together the spirit of December. The range of accessories embody the added sparkle on each piece with Hailey setting the mood right as she styles them. Glorious and glossy, the campaign shot by Pierre-Ange Carlotti, is a celebration of Jimmy Choo’s all-glam heritage.
