A union of two viewpoints to generate an all-new fresh one. Fashion collaborations have been the biggest game-changers, especially in the past few years. Collaborations not just aim at churning out a mutual effort for the highest sales, but it also allows the exchange of followers and fans of one brand interacting with the other, which indeed helps greatly for both. And now joining hands for Summer 2022’s biggest collaboration is supermodel Gigi Hadid and Francesca Aiello’s Frankies Bikinis. Filled with Summer’s favourite hues, and Bridgerton‘s corset-inspired swimsuits, the collaboration aims to dish out both comfort and style this season.
With the Californian brand making it to every Wishlist possible, all thanks to Euphoria‘s Cassie’s pink swimsuit that graced her breakdown episode, Frankies has taken a flight to make your Summers look bright. While I am not a big fan of bikinis and swimsuits, these pictures of Gigi clad in a piece from her exclusive collection have me itching to invest in at least one. From ditsy prints, and delicate colours to dark-hued frills, and gingham both Gigi and Frankies Bikini are making sure, you don’t press the back button before buying one. Inspired by instances from Gigi’s early years of growing up, the photo series for the collection campaign puts Gigi’s farming roots on display. Some fun moments from the shoot also photograph both designer Francesca Aiello and Gigi flashing their brightest smiles for the collaboration.
Taking us back to her Pennsylvania family home, and the years she spent on the beaches of Malibu, the collection is closer to home, and heart as it ventures into Gigi’s most cherished memories of childhood and her journey of embracing motherhood, which will be visible in the collaboration’s second drop.
Marinating femininity with flirtatious designs, the collaboration between the fashion industry’s most famous women is iconic in many ways. Interestingly enough, Gigi shares with Vogue, how “Creating this collection was so special because there are so many details that we incorporated into each piece that is personal to both my friendship with Frank and my personal life.”
Also Read: Supermodel Gigi Hadid Defends Her Right To Dress Comfy By Calling Out Fans Who Criticised Her. More Power To Her
While she conceptualised the collection alongside Francesca, Gigi made sure functionality is not lost in any of the pieces and every girl who wears it feels confident, happy and empowered.
The limited-edition consists of 90 pieces available in every size from XS to XXL, which I must tell you is pretty expensive. Apart from beachwear essential bikinis and swimsuits, the collection also includes the flavour of loungewear. You can pre-order your favourite pieces from the collection here.
Image Credits: Instagram
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