Why Is FDA Cracking Down On Shah Rukh Khan, Ajay Devgn, Tiger Shroff Over Vimal Elaichi? Know Here
FDA has issued 'show-cause' notices to the three actors and has asked them to explain their collaboration with the advertisement within 15 days.
In recent events, Bollywood actors Shah Rukh Khan, Tiger Shroff, and Ajay Devgn have found themselves in trouble after coming into the radar of the Maharashtra Food and Drug Administration (FDA). This came after the three appeared in the Vimal Elaichi advertisement, as per reports. The regulator asked whether this campaign could lead to surrogate or indirect promotion of pan masala and tobacco products. Read to know more about the controversy here.
Shah Rukh Khan, Tiger Shroff, Ajay Devgn In Vimal Elaichi Ad
According to the Free Press Journal, the FDA has issued ‘show-cause’ notices to the three actors and has asked them to explain their collaboration with the advertisement within 15 days. The trio have also been asked to submit documents linked to their payment and due diligence carried out before they agreed to advertise the product. The regulator has also asked Khan, Devgn, and Shroff to stop associating themselves with this advertisement and also remove promotional material for this from their official social media accounts, websites, and other platforms that they control. The notice also demands details from their endorsement agreement, payments, campaign brief, product information, ad agencies, and also the company behind the same.
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Shah Rukh Khan, Tiger Shroff, and Ajay Devgn have been asked to answer where the ad was published or broadcast, including TV channels, social media, and other digital platforms, along with the duration of the campaign. The FDA’s main concern is whether this product is being marketed as an independent product or as a brand extension for Vimal pan masala or tobacco products. They have also questioned the use of the ‘Vimal’ logo, name, and overall brand identity, As per these, such elements could create an association with pan masala in the people’s minds.
