TWICE Sana’s Season’s Greetings Concept Sparks Backlash, Fans Call Out Misogyny!
Fans called out JYP Entertainment over what they see as misogynistic concepts for its female groups’ season’s greetings.
K-pop idols have huge fanbases, and almost everything they do becomes a talking point. Fans celebrate their favourite stars, but they also speak up when something feels wrong. Recently, ONCEs, TWICE’s fanbase called out JYP Entertainment over what they see as misogynistic concepts for its female groups’ season’s greetings. Read on to know more about it.
What Exactly Happened?
Photos of Sana appearing to clean a window have sparked backlash, with many fans feeling that the way the shots were taken gives the concept sexual undertones. While cleaning a window may seem like a simple activity, they believe the pictures could be taken out of context and used in inappropriate ways.
sana is already so sexualized constantly, those “spotless” photos were so disturbing and gross. they are well aware of how those pictures will be interpreted and used by creeps and f4p accounts. when will you prioritize your female idols images and safety? @jypnation
— head nayeonator (@_slayyeon) October 12, 2026
Many believe the agency needs to be more careful about how it presents its female idols, especially when certain images could attract unwanted attention. Several fans also pointed out that Sana is often sexualised online. They questioned why the company would approve pictures that could be misused by people with inappropriate intentions. For them, the issue is not just about one photoshoot but also about the choices being made by the team behind it.
Fans have also raised questions about JYP Entertainment’s responsibility towards its artists. While creative photoshoots are a common part of K-pop promotions, they believe agencies should think about how their concepts might affect the artists’ public image and safety.
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For many ONCEs, the issue is not about stopping Sana from trying different concepts. Instead, they want the agency to be more thoughtful about how it presents its female artists. Fans hope JYP Entertainment will take their concerns seriously and make better choices in future promotions.
What are your thoughts? Let us know!
First Published: October 14, 2026 2:27 PM
