Celebrity brands are becoming increasingly common these days, with many selling a part of their personalities to their audience. From skincare to fragrance to clothes, everything is available at a thumb’s distance. But did you ever wonder which among the many is the most powerful? Well, not Ranveer Singh or Shah Rukh Khan, the most powerful brand is owned not by any Bollywood celeb. Read to know more here!
Successful Celeb Brand
On Thursday, Kroll released a ranking of the most powerful celeb-run brands. And the results are based on brand values derived from their brand endorsement portfolios and social media presence. This year, famous Indian cricketer Virat Kohli surpassed Shah Rukh Khan and Ranveer Singh to take the first spot. This is his third time topping the list. His brand is valued at $237.7 million.
Coming second on the list is Bollywood star Ranveer Singh with a brand value of $170.7 million, despite a dip last year. Shah Rukh Khan captured third place with his brand value jumping to $145. 7 million. Climbing at fourth place was Alia Bhatt with a brand valued at $116.4 million. And the last one is an ex-cricketer, Sachin Tendulkar, with a $112.2 million brand value. The remaining ten names were all Bollywood stars shining in their domains. From Akshay Kumar, Deepika Padukone, Hrithik Roshan, Amitabh Bachchan, and Salman Khan.
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The aggregate brand value of India’s top 25 celebrities is expected to exceed $2 billion in 2024, up more than 8.6% from the previous year. What are your thoughts on this? Let us know.