Netizens Call Out Double Standards As Kim Soo Hyun Resumes Work Post Dating Scandal

Many fans support it and believe it is time for him to move forward. While others asked to boycott the brand.

Recently, reports about It’s Okay to Not Be Okay actor Kim Soo Hyun getting ready to work again came out. Many fans felt happy thinking they would soon see their favourite actor back on screen. However, not all reactions are good. Along with the positive reactions, many people online strongly criticised his comeback. They called out brands that want to work with him after the dating controversy with the late actress Kim Sae Ron. Read on!

According to a News1 report, Kim Soo Hyun will resume activities by shooting an ad for the Philippine fashion brand Bench in July. This will be his first official public activity since he stopped work because of the dating row. The filming will happen in South Korea.

Wow @benchtm hiring a groomer, a pedophile, while his own country has cancelled them.

The fact that K-Netizens are using this as an excuse to push xenophobic comments to Filipinos and our country…. Yeah, you are disgusting representation of a “local brand” pic.twitter.com/dcncwVF8Y6

— m00:00nchild🪬 (@aria_coust) June 8, 2026

Many fans support it and believe it is time for him to move forward. They think he should get a chance after the legal matters have ended. But other people feel disappointed with Bench for keeping the partnership and asked fans to boycott the brand.

Some netizens said the Philippines has become too open to Korean stars embroiled in legal trouble. They believe the brand is helping Kim Soo Hyun fix his image too fast. A few also said they do not like the brand’s clothes or how it manages its events and deals.

Also Read: Kim Soo Hyun Set To Shoot New Ad After Winning Legal Battle Against Kim Se Ui!

Many also pointed out that a small mistake by a female actor often gets heavy criticism. Yet the It’s Okay to Not Be Okay actor appears to return to work without facing the same level of attack.

What are your thoughts? Let us know!

Also Read: Kim Soo Hyun’s Agency Drops Statement After Latest Update In His Dating Row With Kim Sae Ron!

First Published: June 09, 2026 12:05 PM