Alia Bhatt Becoming The New Brand Ambassador For Blender’s Pride Has Us Women’s Chest Swelling With Pride
I think since the time the concept of the male gaze and alcohol made sense to me I have always wondered why women usually are morally policed when it comes to stuff like smoking or drinking. Like let’s be fair, men drinking is generally considered to be the norm whereas women are shamed for the same. A woman’s morality and character are assigned to these things despite it being pretty common knowledge that women these days do drink and enjoy it. Moreover, alcohol is also generally marketed towards men despite there clearly being However, more and more alcohol companies are changing this and getting female ambassadors to appeal to their female customer base too. Recently, popular whiskey brand Blender’s Pride made Alia Bhatt their new brand ambassador and I believe that this is a change that was needed.
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Recently, popular whiskey brand Blender’s Pride has made actress Alia Bhatt as their new brand ambassador. And while this is super uncommon, to give Blender’s Pride some credit, it is not like this is the first female ambassador they have ever had. Before Alia, Priyanka Chopra was the brand ambassador for the whiskey brand. Many alcohol brands are now more aware of their female customer base and have chosen female brand ambassadors to make their ads relatable to women as well and not just a way to attract the male gaze. Wine brand Jacob’s Creek also picked Indian Women’s Test and ODI team Captain Mithali Raj as their brand ambassador.
I don’t mean to say that every woman is open to drinking, and it is completely fine if you aren’t. However, representing alcohol as a substance only reserved for men is damaging to those that do. With all the taboos revolving around women drinking, having female ambassadors like Alia Bhatt is helpful in breaking those stereotypes.
First Published: February 09, 2022 7:08 PMWhat Women Really Want: That Brands Stop Making Empty Ads About Empowerment And Discounts
