K-pop fans are never afraid to speak up when they feel something is wrong. From calling out unfair treatment to questioning industry practices, they are quick to raise concerns. Recently, Lee Soo-man made a major return to the K-pop scene with the debut of his boy group A2O Soul and girl group A2O Lite on October 12. However, the excitement soon turned into an online debate after a new AI-powered service featuring the young idols raised serious concerns among fans.
AI Phone Call Service At A2O’s Debut Showcase Sparks Backlash
While both groups received praise after their debut, a new service introduced at their showcase soon caught everyone’s attention. It allowed fans to talk to AI versions of the idols through phone calls. The responses were not from the actual artists but were created using AI. The service left many fans uncomfortable. They felt it was wrong to use the identities of such young idols in this way, especially since some of the members are underage.
this is so disturbing especially since almost all of the members are minors— the goobster (@IittIemonsterr) October 13, 2026
Fans also worried about how the technology could be misused. They questioned whether there would be limits on these interactions and how the idols’ voices and images would be protected.
The debate has also brought attention to the growing use of AI in the entertainment industry. While such technology can offer new ways for artists to connect with fans, it also raises questions about consent, privacy, and the protection of idols, especially those who are minors.
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For those unfamiliar with Lee Soo-man, he is the founder of SM Entertainment and played a major role in building popular K-pop acts such as H.O.T., S.E.S., BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, NCT, and aespa. He later launched A2O Entertainment, which manages A2O Soul, A2O Lite, and A2O Mei.
What are your thoughts?
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