Vineeta Singh, CEO Of Sugar Cosmetics, Reveals That ‘Shark Tank India’ Judges Had To Give An Audition For The Show
In recent times, India has been witnessing new innovative business ideas and it is giving a boost to the concept of start-up culture. And the new show in the Indian reality TV market, Shark Tank India provides a much-needed platform for India’s budding entrepreneurs to turn their entrepreneurial dreams into a successful businesses. In the show, the entrepreneurs have to pitch their business ideas to a panel of investors aka sharks in order to crack a deal. And seems like the audience is loving the concept. Recently, Vineeta Singh who is one of the investors in the show revealed that all the judges had to give an audition for the show where they had to react to a pitch.
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Vineeta Singh is the CEO of the beauty brand SUGAR Cosmetics, she is known as the fun and encouraging judge in Shark Tank India who likes to motivate the contestants with her kind words. The show also features Namita Thapar (Emcure Pharmaceuticals) Aman Gupta (BoAt), Ashneer Grover (BharatPe), Peyush Bansal (Lenskart), Ghazal Alagh MamaEarth), and Anupam Mittal (Shaadi.com). Vineeta talked about the audition process of all the sharks where they just had to be themselves instead of following a script. She said that there was a round of auditions where they had to react to a pitch in front of a camera. “There was one round of, as they call it, an audition. The good thing about Shark Tank is, unlike any other thing that comes on television, we have to be ourselves. The only guidance we got from the showrunners was, ‘You just have to be there, be yourself and evaluate these businesses genuinely as investors.’ That was a very big motivation for me to want to do this as well. When the show team reached out, they got us a mock pitch where they said, ‘Here are the cameras and this is the pitch. Let us do a personal audition, where you just be yourself and react how you would to any other pitch’,” she said in an interview.
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Talking further about the show, Vineeta Singh said after the contestants pitch the start-ups, the sharks have to make the decision on the spot without checking their backgrounds. She also mentioned that a large part of the pitch gets edited out from the telecast because it’s very technical and might be boring for the audience. She praised the production team for doing a fantastic job of showing the most entertaining and understandable bits that catches the attention of the audience.
Also Read: Meet Namita Thapar, Ghazal Alagh And Vineeta Singh, The 3 Female Sharks In ‘Shark Tank India’
Even though the show is all about business and money, Shark Tank India felt like a breath of fresh air in the world of Indian reality shows which is filled with loads of drama.
First Published: February 03, 2022 11:29 PM
