The much-anticipated arrival of Rare Beauty in India has created quite a buzz. Created by the talented pop singer Selena Gomez in 2019 Rare Beauty has gained a massive following worldwide for its inclusive range of cosmetics. However, the excitement among Indian beauty aficionados has been dampened by the news of higher prices compared to the price markups in the US.
As makeup lovers eagerly awaited the arrival of Rare Beauty in India, the joy of finally having access to the brand’s coveted products was quickly overshadowed by disappointment over the unexpectedly high prices. The Indian market had been eagerly anticipating the launch, hoping for an affordable yet glamorous range of cosmetics to add to their beauty arsenals. Unfortunately, the reality of the pricing left many customers feeling a bit deflated. One of the main reasons for the discontent among Indian customers is the significant price disparity between Rare Beauty’s products in India and their prices in other countries. It’s no secret that international brands often adjust their pricing to suit different markets, taking into account factors such as import duties, taxes, and distribution costs. However, the extent of the price increase for Rare Beauty in India has left many scratching their heads and wondering why they have to pay so much more.
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The launch of Rare Beauty in India was welcomed with a lot of love but it also stirred up a wave of complaints regarding the prices of their products, and social media became a platform for customers to express their frustration. One prime example is the 7.5 ml Soft Pinch Liquid Blush, priced at Rs 2,900, and the 3.8 ml Glossy Lip Balm, priced at Rs 2,400. These elevated price points left a significant number of customers dissatisfied and disappointed with the brand’s pricing strategy.
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But hold and behold the Indian customers had some reactions to the Rare Beauty product prices.
For those who find Rare Beauty’s products beyond their budget, the Indian beauty market offers a wide range of alternatives. Homegrown brands and other international names with more accessible price points can cater to diverse preferences and budgets. Customers have the opportunity to explore these options, ensuring that they can still enjoy high-quality makeup without compromising their financial constraints.