Beauty girls, I’ve got some good news! Remember the French luxury beauty brand Lancôme that came to India a few years ago but couldn’t sustain? Well, the brand is all set to come back to the Indian market and it has some kickass plans to make luxury beauty accessible to all Indian consumers. Well, looks like we should all gear up for a big change in the luxury beauty space in India. I know what you’re thinking, does this mean that we’re going to have affordable access to luxury beauty products? Well, we don’t know about that but we do know that it has a L’Oréal connection. Here’s everything we know about the big comeback of Lancôme to India.
L’Oréal India is bringing the world’s leading luxury beauty brand, Lancôme, back to India. FYI, Lancôme is known for its high-end perfumes, potent skin care products and some truly iconic makeup products. And now, L’Oréal is bringing the iconic products of the French luxury brand back to India, including the Advanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation, and La Vie Est Belle Fragrance.
The launch of the Lancôme in collaboration with L’Oréal India will include influencer engagement which will comprise a repertoire of top luxury and beauty key opinion leaders as well as a digital campaign with Sephora and Vogue along with a point of sale initiative. This launch will be supported by a 360-degree communication campaign and for all you lovely ladies, the products from Lancôme will be available in 17 stores of Sephora across the top 8 cities as well as online on Sephora’s site.
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TBH, we’re super-duper excited to get our hands on all the iconic products from Lancôme. Over the years, our beauty consumption has changed and that’s probably why the brand is finally set to make a comeback to the Indian market, especially with all the big players in the market that are available to us with a click of a finger, let’s see how Lancôme makes its mark.
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