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What Is The Most Googled Beauty Term Of 2017?

March 06, 2017 | by Devanshi Kapadia

Google has just released the fact that the most ‘Googled’ beauty term of 2017, so far, is ‘masking’. And we can’t help but agree.

All we’ve been seeing all over our feeds is this skincare phenomenon. We’ve all tried a face mask at one or another point in our lives, but we think it’s time to make that a regular situation.

Beauty bloggers and celebrities are discovering and sharing all sorts of mask secrets with us. This year alone, we’ve seen a rise in the use of sheet masks, magnet masks, peel-off masks, and more. A lot of Korean skincare mask secrets are finally being used by men and women the world over.

Let’s take a look at some of the craziest mask trends.

1. Black/Charcoal Mask

This one completely removes peach fuzz, blackheads, and dead skin that sits on top of your face. While it can’t be used too often, once week or so, it’s a great treatment. Of course, this can be really harsh on your skin, so use it at your own risk.


Pilaten Blackhead Remover Face Mask (Rs 850)


2. Magnet Masks

This has a similar effect as the charcoal mask, but is touted to work far better and hurt far less.


Jaseongmiin Magnet Pack Mask (Rs 10,100)


3. Sheet Masks

This trend has been around for a while now, but it looks like its here to stay. In fact, it’s only growing.


Sephora Collection Sheet Mask (Rs 500)*

*Available at Sephora stores across India


4. Foil Masks

Here’s another type of mask that’s typically expensive because it usually uses gold or silver in its foiling. VS Angels used gold 24 Karat masks to replenish their skin before they walked the ramp last year.


Estée Lauder Advanced Night Repair Concentrated Recovery Power Foil Mask (Rs 7,200)


5. DIY Masks

With words like natural and trends like Ayurveda making a comeback, a lot of beauty experts are leaning towards at-home masks to improve their skin and hair. If you’re too lazy to make one at home then opt for a natural, food-based mask and reap its benefits. These options are usually the best way to save money.


The Face Shop – Real Nature Aloe Face Mask (Rs 100)

Devanshi Kapadia

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