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Reviewed: Estée Lauder Pure Color Love Lipstick Collection

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As lipstick connoisseurs (yes, that’s what we call ourselves), the thought of buying new lipsticks excites us like nothing else can. And just when we thought our lippy arsenal couldn’t get any better, Estée Lauder spoiled us rotten with another bomb collection called Pure Color Love. With 30 drool-worthy colours to choose from (yep, 30 different colours), we couldn’t help but place it on the top of our #LustList. From barely-there nudes and holographic shimmer to an array of berry-licious reds, this collection had us at hello!

In the tube, the Estée Lauder Pure Color Love looks too pretty to use. TBH, we’re going a bit cray-cray with this new triangle tip shape too. The application is much easier and more precise, and also a lot of fun. All 30 colours fall under 4 major categories — chrome, matte, pearly, and creme.

The best part about these babies? They’re infused with yummy fruity oils like pomegranate, mango, and acai. So guess what? Not only look delish, but they taste hella yummy too!

All lippies have buildable coverage, so the initial application is a bit sheer, but builds up as you add on more coats. Layer and mixing is Estée Lauder’s new mantra for this one. So watch us as we swatch and review our fave picks from the whole collection.


Always fluttering around looking for a great pair of sole-mates.

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