Why Is Everyone Obsessed With Vishal Mega Mart Security Guard Meme?
What was initially a simple job posting by Vishal Mega Mart has now broken into one of the most surprising meme moments of the year!
What was initially a simple job posting by Vishal Mega Mart has now broken into one of the most surprising meme moments of the year. Desi netizens from across Instagram, X (formerly Twitter), Facebook, and WhatsApp are making comedy gold out of the humble security guard recruitment drive. So, what went down and why are people suddenly making this retail job out to be the desi version of Navy SEALs?
The Job Posting That Started The Vishal Mega Mart Security Guard Meme
On April 1st, Vishal Mega Mart held a formal recruitment process to fill security guard posts in their stores. But this was no ordinary walk-in interview. As per viral social media posts and viral screenshots going around, prospects needed to undergo a rigorous selection process. It is said to have involved a written examination on current affairs, English, and the regional language, followed by a medical test and a physical test. Preference was supposedly accorded to candidates with prior guard experience, martial arts training, or even shooting experience. Thousands wrote in, but only the best 1% were reportedly selected, a fact that made this simple job search meme fodder.
Harder Than UPSC, And Internet Is Obsessed
Very soon, meme makers got busy, drawing the Vishal Mega Mart hiring as India’s hardest test. Following the usual desi online style, UPSC, NEET, and IIT-JEE comparisons ensued. One of the trending memes quipped, “Virat Kohli retired from Test cricket after finally being selected as a Vishal Mega Mart security officer.” Many social media users also shared comments like how getting a job as a security guard is their dream now, and they can’t wait for the openings, and it went viral, satirising the nation’s exam craze. The tone? Complete sarcasm. Yet it resonated with millions, particularly students and job seekers who are all too well-versed with India’s ruthless competitive exam culture.
Unintentional Marketing Win for Vishal Mega Mart
Though the memes were clearly done in good humour, they provided Vishal Mega Mart with something every brand covets: free, national exposure. Without spending a penny on a single ad, the retail chain was the topic of infinite reels, memes, and tweets, making it more relevant in the minds of younger generations. Whether or not the recruitment was as over-the-top as it was made out to be online is still doubtful. But one thing is for sure: the internet has declared Vishal Mega Mart’s security job the ultimate symbol of honour and the ultimate meme goldmine.
In an era where memes resonate more than commercials, Vishal Mega Mart’s guards could very well be the accidental mascots for viral marketing in 2024.
Also Read: 10 Katy Perry In Space Memes That Will Make You Laugh For 11 Minutes Straight (Just Like Her Trip!)
First Published: May 19, 2025 4:29 PM
