Sachin Tendulkar Exposes Deepfake Video Of Him Saying Sara Tendulkar Earns From An App, Demands Quick Action!

Twitter demands laws against deepfakes!

By Mrunal Subhedar Updated January 16, 2024 4:11 PM

Sachin Tendulkar Exposes Deepfake Video Of Him Saying Sara Tendulkar Earns From An App, Demands Quick Action!

Sachin Tendulkar recently exposed a deepfake video of him claiming that his daughter, Sara Tendulkar earns money through online gaming, promoting and commenting on videos. The video claims that the said online game is the “easiest” way to earn good money. Soon after the video went viral, the former cricketer responded to it by calling it “disturbing” while highlighting how the rampant misuse of the internet, technology and social media has been causing misinformation. In his tweet, Sachin also demanded swift action to be taken to put an end to spreading such false information.

These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.

Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM

— Sachin Tendulkar (@sachin_rt) January 15, 2024

Cricket legend Sachin Tendulkar went on to suggest that social media platforms remain alert and responsive to such complaints wherein dangerous information is being spread using someone else’s name which could turn out to be dangerous. NGL, but gullible people might fall prey to such videos which will then allow new fraudsters to scam them out of their hard-earned money. What is even more shocking is that the video features Sachin Tendulkar’s voice as well which sounds absolutely legit. All of this makes deepfake videos and pictures even more alarming.

Not everyone can tell apart it’s AI generated.

Common non-tech savvy targetted audience won’t be able to differentiate.

It’s concerning. https://t.co/mr9LakMXzx

— Dhruveel Dave 🇮🇳 👽 (@DaveDhruveel) January 15, 2024

Reacting to the video, internet users stressed the fact that not many people would know the difference between a deep fake video and a real video. Some users also suggested that the former cricket file a case against the owner of the application which was promoted in the viral deepfake video. Several Twitter users questioned why such apps are not banned in India and who is benefitting from such AI-manipulated videos and misinformation.

Alarming trend of misuse of technology. Please always verify the content on social media before trusting . @CyberGujarat @GujaratPolice @Cyberdost https://t.co/LqHTg1Ue28

— Shamsher Singh IPS (@Shamsher_IPS) January 15, 2024

Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down.

Recent Advisory by @GoI_MeitY requires platforms to comply wth this… https://t.co/DGe2utFjBM

— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) January 15, 2024

Technology in Bad Hand’s is Very Dangerous.
Strcit Action Must be Taken Against the Culprits.#CyberCrime #FakeVideo #CyberSecurity #CyberSecurityAwareness https://t.co/XVy9WsxKUk

— नीतीश भारद्वाज (Nitish Bharadwaj) (@NoteWrthyNitish) January 15, 2024

The disinformation threat from deep fake videos is getting out of hand!

An emerging policy challenge for governments and regulators.@samirsaran https://t.co/aDVe1XVnLs

— Rajeev Mantri (@RMantri) January 15, 2024

This is dangerous misuse of AI and technology. Swift action must be taken by the govt and #India‘s cyber security protected https://t.co/8MwM0t4Ag6

— Vaibhav Purandare (@VaibhavP21) January 15, 2024

AI is as powerful as nuclear weapons. It’s potential to create fake videos & images is frightening. There should be strict regulations in place to counter.#Deepfake #SachinTendulkar #ArtificialIntelligence #AI https://t.co/UvnMCHa91I

— Sumway Politico (@SumwayP) January 15, 2024

Deep fakes must be reported. Widely, immediately. This is a disease & can affect all of us & any of us at any time. So be aware..
Be responsible..
Report deep fakes..
Be alert citizen & spread awareness.. #DeepFake #AI #Alert https://t.co/ytupKbnE7E

— Manoj (@ManojkumarNair_) January 15, 2024

Also Read: Exclusive: Amruta Khanvilkar: “Why Do We Talk About Deepfakes ONLY When It Happens To An Actor?”

Where Is This Video Of Sachin Tendulkar From?

FYI, this video is from Sachin Tendulkar’s interview with Curly Tales. This video is from the 100th episode of Curly Tales’ Sunday Brunch hosted by Kamiya Jani which was released on Sachin Tendulkar’s 50th birthday, about 8 months ago. Some users claim that this video has been manipulated by Curly Tales but that is not the case. Take a look at the complete video.

Also Read: Hautetalk: Sharing, Consuming Deepfake Videos Is A Bigger Threat Than Their Existence. Can We Stop Circulating Them?

But Did You Know, This Isn’t The First Viral Deepfake Video Of Sachin Tendulkar?

This is not the first time that a deepfake video of Sachin Tendulkar has emerged. In the past, several deepfake videos of the cricketer have gone viral which could’ve affected the reputation of the sportsman.

Artificial Intelligence is really very dangerous. 😭 #Deepfake https://t.co/tWiYfiHxEs pic.twitter.com/BoxjNQVOZp

— Radhika Chaudhary (@Radhika8057) January 15, 2024

Furthermore, not just Sachin but his family has also been a victim of this dangerous trend. Just a few weeks ago, the cricketer’s daughter, Sara Tendulkar took to social media to call out deepfake videos, pictures and fake Twitter accounts created under her name. Sara too highlighted how this impersonation of her was disturbing to witness. She also expressed her concern about how technology is being used to spread misinformation.

Also Read: How To Identify Deepfake Videos Online Like Rashmika Mandanna’s? 10 Telltale Signs Of AI Manipulation

There has been an ongoing trend of using such AI platforms to create deepfake videos of other influential people and celebrities making factually inaccurate statements. Several celebs have spoken up about it including Rashmika Mandanna, Sunny Leone, Amruta Khanvilkar, Janhvi Kapoor and more. Being a meta generation, trolls have been extensively using AI to manipulate pictures and videos to create memes and viral content leading to a major rise in deepfake videos and pictures of celebs and public figures. While we’re all infuriated by such content, it is also important that we stop sharing such content to break the cycle while raising awareness about it and actively reporting it.