K-Beauty

Here’s Why This Korean Beauty Brand Is Facing Backlash For Its Absurd Face Shrinking Claims!

Here’s Why This Korean Beauty Brand Is Facing Backlash For Its Absurd Face Shrinking Claims!

The Korean Beauty industry is revered for its effective and innovative products. Many Korean brands, such as Laneige, Innisfree, and Beauty of Joseon, are celebrated worldwide as staples in skincare… Read More

From BLACKPINK Lisa’s Graphic Eyeliner To Jennie’s Gradient Lips, 5 Times K-pop Idols Set Beauty Trends!

K-pop idols are paving their way into the beauty world, setting major beauty trends with their makeup looks. From serving iconic makeup looks in their music videos to being global… Read More

How To Get Glass Hair With THIS 10-Step Korean Hair Care Routine!

Korean skincare is a big fad right now. We've all got that one odd Korean ingredient in our skincare regime to get glass skin. And the latest K-beauty trend is… Read More

Is Snail Mucin Good For Your Skin In India’s Humid Climate?

Snail mucin has been taking the skincare world by storm, with its popularity growing exponentially over the past few years. But should you be tempted to add it to your… Read More

Fermented Skincare Is The Latest Beauty Trend Of 2023. All You Need To Know About It

From winged eyeliner to graphic, colourful eyeliner and from home remedies to snail mucin products, beauty girls have witnessed the evolution of the beauty industry over the years. And TBH,… Read More

7 K-Beauty Skincare Ingredients That Demand Your Attention

2022 was the year of skincare and "skinification" of makeup. That's also why skincare was in fad in 2022 and 2023 is also going to be natural and clean makeup… Read More

Want To Recreate The Perfect Korean No-Makeup Makeup Look? These Products Can Help!

Create the perfect no makeup makeup look Read More

Want To Know The Secret Behind BLACKPINK’s Beautiful, Glowing Skin? Here Are Some Skincare Tips From The Girls

Get that glow, girls! Read More

How I Built My Post-30s Skincare Routine To Tackle Old Skincare Concerns And New Ones

Wrinkles but also acne? Double the trouble! Read More

5 Gender-Neutral Korean Skincare Products To Add To Your New Year Skincare Regime

The future of beauty is genderless! Read More

Korean Makeup Artist Kim Myung Jun Lays Down K-Beauty Commandments For The Desi Bride

Kim Myung Jun reveals his makeup secrets! Read More

These Korean Beauty Products Do The Job And They Are Going For Less Than Rs 500!

K beauty for the win! Read More

Glass Skin Is The New K-Beauty Trend To Go Viral & Here’s All You Need To Know About It

All you need to know about the Korean Glass Skin trend! Read More

#TrendAlert: We’re So In LOVE With “Bracelet Nails”!

These minimalist nail designs from Korea are insanely pretty. Read More