Just in Stories

This App Will Teach You The New Way To Shop

February 16, 2017 | by Japleen Kaur

Tired of using the same ol’, boring apps? Keep up with the hottest new app launches and rediscover old favourites with Appturday! Appturday’s, a weekly post from our Social Media Editor where she rants, raves and shares the apps she’s currently into.

Your beloved Social Media Editor is feeling a little under the weather and is cooped up inside her blanket with medicines, so this week, I have decided to take her place to bring to you the app of the week. Don’t worry, she will be back next week, so bear with me this one time! Now that that’s cleared, let’s move on to the app and trust me, it is epic. It is definitely going to revolutionise the way we will shop here in out. Before you think ‘Oh God another shopping app’, you have to read further.

If I had to explain it in the simplest of sentences, Toch lets you watch videos and buy the outfits that feature in it, while you are viewing it. Brilliant? I agree! It was in the news last week when ace designer Masaba launched the world’s first shoppable mannequin challenge video through this app. So, you install the app and then, when you open it, you will find yourself on the homepage. This screen will show you all the videos, under different sections, from songs, ramp collections, movie trailers, celebrities, trending videos, and more. Click on the one that you want to watch or search for one and it will automatically load. Once the video starts, a tiny little circle will appear every now and then, and all you have to do is tap on it for the outfit to get saved in your cart. There is also an option to view all the products of the video at once by just clicking on an icon at the bottom that says ‘all’. The shopping bag icon is where all your products are saved and then you follow the normal procedure of buying the items.


What’s more? You can book a travel package to the destinations that are shown in the video, too! There is a ‘maps’ icon, next to the ‘all’ icon, and when you click on it, you will see the name of the destination and you’ll be asked if you want to book a vacation here. The screen will then shift to show you the hotels, flights, trains, buses, etc that will take you to your destination. The makers of Toch are soon launching shoppable sports videos too, so your fitness game is about to get stronger. I cannot even express how awesome this is!

Once you have downloaded the smooth, it is a smooth sail and pretty innovative, might we add. Make your profile and just start shopping. Time to dress and travel like a celeb, you guys!

Get it here for android and iOS or check it out at the website.


Japleen Kaur

Know more

You may like

Join The #HauteSquad!

Sign up for our daily email and get the best delivered straight to your inbox. We pinky promise to make it awesome!

Chitrashi Rawat AKA Komal From Chak De India Is Married! See Grand Wedding Pics! Avika Gor’s Saree Looks Always Give The Perfect Desi Vibes! Debina Bonnerjee Serves Major Ethnic Fashion Inspiration For Moms-To-Be! 8 Times Self-Proclaimed Misogynist Andrew Tate Made Derogatory Statements About Women Shraddha Kapoor Gorging On Yummy Food Is A Total Mood! कौन है वीना नागदा जो कियारा आडवाणी के हाथों पर लगाने वाली है सिद्धार्थ के नाम की मेहंदी? Stylish Looks From Kiara Advani’s Closet That Are Sure to Make a Statement! From Gurfateh Pirzada To Naina Bhan, Meet The Cast Of Netflix Show Class From Katrina To Deepika, Celeb Brides Who Chose Mehendi Artist Veena Nagda For Their Wedding 5 Celebrity-Approved Dreamy Wedding Destinations