From Taylor Swift To Janhvi Kapoor, These Celebs Are Are An Expert At Soft Launching And We’re Taking Notes!

Janhvi Kapoor's Shiku necklace or Alia Bhatt's caps, whose soft launch gesture did you like the most?

Remember how the internet went crazy over Saif Ali Khan’s tattoo for Kareena Kapoor?  Well, that’s how we want our special someone to soft launch us to the world. The soft launch era is here, and instead of loud declarations, it’s all about the quiet flex. A boyfriend’s initials dangling from a delicate chain, an oversized blazer that definitely isn’t from their own closet, or a subtle nod to a significant someone through personalized jewellery—these tiny, intentional style choices are doing all the talking. So, here are our five favourite soft launches by celebrities!

1. Taylor Swift

Taylor Swift had the internet in a frenzy when she stepped out wearing a thigh chain with a bold ‘T’—a not-so-subtle tribute to her relationship with NFL star Travis Kelce. While the couple has been going strong with public date nights and stadium kisses, this tiny yet statement-making accessory was the perfect blend of playful and personal, proving that even megastars like Swift love a little love-coded jewellery.

2. Janhvi Kapoor

Janhvi Kapoor, too, has embraced the soft-launch trend, often spotted wearing a delicate ‘Shiku’ necklace—an affectionate nod to her rumoured boyfriend, Shikhar Pahariya. Whether it’s on vacation or during casual outings, the actress subtly weaves romance into her everyday looks, keeping fans guessing while making it clear that love is in the details. And how can we forget the cutest t-shirt with Shikhar’s initials? Gushing is the right word!

Also Read: From Customised T-Shirts To Necklace, 5 Ways To Soft Launch Your Beau Ft Janhvi Kapoor!

3. Khushi Kapoor

Not far behind, her sister Khushi Kapoor added fuel to dating speculations by wearing a bracelet featuring the initials her rumoured boyfriend’s name seemingly a reference to Archies co-star Vedang Raina. With the duo’s amazing vacations and close bond, the bracelet has only deepened the mystery surrounding their rumoured romance, making fans even more invested in decoding their love story.

4. Alia Bhatt

The queen of this trend has to Alia Bhatt with her husband Ranbir Kapoor’s jerseys and the number 8. Alia Bhatt, effortlessly pulls off the boyfriend wardrobe aesthetic by borrowing Ranbir Kapoor’s caps. Whether she’s traveling or heading to the gym, her choice to wear her husband’s (her then boyfriend) accessories is a sweet, everyday reminder of their bond—proving that sometimes, love is as simple as stealing your partner’s favourite piece.

5. Radhika Merchant

Radhika Merchant took love-letter dressing to a whole new level when she wore a custom outfit featuring words straight from fiancé Anant Ambani. The dress, adorned with heartfelt text, wasn’t just a fashion statement but a wearable love note, proving that romance and couture can go hand in hand.

Whose soft launch did you like the most?

Also Read: Did Khushi Kapoor Just Soft Launch Rumoured BF Vedang Raina With This Unique Gesture?

First Published: February 04, 2025 7:22 PM