When Zara opened its first store in India, 7 years ago, we went legit crazy. The Zara sales became events that gave us immense happiness and, over the years, it literally became our go-to brand.
And now, the Spanish fashion brand is all set to join the online shopping bandwagon, but only later this year. Right now, you can only view their products online but you need to go in-store to buy anything you like. But that’s about to change. With almost every brand available now online, it was about time that Zara showed its face on the internet.
This move will increase their consumer base manifold, as currently the brand has stores in 8 cities. Now they will have access to the whole country, Tier 2 and semi-rural cities, included.
Zara online is launching in Thailand and Singapore in the coming weeks first. This news, of course, only means that we are going to get lazier and happier. Can’t say whether that’s a good thing or bad.