Victoria’s Secret To Return With A Documentary Film ‘World Tour.’ But Is It Still Relevant?
VS to challenge its own ideologies this time!
After a halt of close to 4 years, popular lingerie and beauty label–Victoria’s Secret is all set to make its runway return this year. The designer house, known for its fabulous collection showcases, and exclusive roster of supermodels is coming back with a world tour. Ever since, the label has been dedicatedly rebranding its image, with changes being made to the in-house formula of advertising its latest collections.
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Re-labelling the idea of “sexy,” Victoria’s Secret has consciously been welcoming products in a variety of sizes, and for new mothers to tap into a wide range of shoppers. Besides this, some changes in the internal system, including Leslie H. Wexner, founder of Victoria’s Secret parent company L Brands, exiting from the position of Chairman and CEO observed a major shift in the visibility of the brand in the US.
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And while the company still remains one of the most popular names in the category of intimate wear, this new idea of a “world tour” is a surprising new move. In an attempt to renew its image in the market, the brand has taken some inspiration from Rihanna’s Fenty film and is all set to produce a feature-length documentary film. Slated to release in September, the film titled–Victoria’s Secret World Tour celebrates new female voices. From international female creators, and designers to popular women from the current generation, this World Tour will challenge the brand’s ideologies on female representation. But what questions this new move is the idea of relevance. Being hidden for close to four years, Victoria’s Secret’s presence in the market has drastically reduced and this new move is here to mark its grand return.
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Also Read: Sofía Jirau Makes History As The First Victoria’s Secret Model With Down Syndrome, Keep On Shining Girl!
Earlier known for excluding women of all sizes, and colour, the brand’s shifting ethos are here to celebrate women from all pockets of the world. Designers like Supriya Lele, Tokyo’s Jenny Fax and more will be producing individual collections, that will be a part of the documentary film. The iconic fashion show will be returning in an all-new format, after receiving a massive backlash for the lack of diversity and inclusivity. This re-imagined, new-age fashion week will help the brand achieve a new version of itself in the market, pushing its clientele and restructuring its image for a wider section of shoppers. But will its really leave an impact or just turn into a new marketing gimmick for attention?
First Published: May 10, 2023 12:23 PMGo Home, Fashion Police! Uorfi Javed Khud Hi Put Herself In Fashion Jail!
