Tommy Hilfiger’s Campaign Has Us Dreaming Of Summer

Tommy Hilfiger’s Campaign Has Us Dreaming Of Summer

As much as we hate the Mumbai heat, sometimes cold, breezy nights give you reason to dream about summer and a tropical getaway. You know, the kinds where you’re relaxing on a hammock sipping mojito and staring at the sea (teleport me now!). And with Wish You Were Here, Tommy Hilfiger’s new campaign for Summer 2016, you’re bound to see a ray of sunshine. Aloha, summer’s near!

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Shot at the picturesque locales of St. Vincent and The Grenadines, the new Tommy Hilfiger summer campaign features supermodel Behati Prinsloo — the face of the brand for the third consecutive season — with five handsome male models. The brand’s all-American style of clothing for this season is a perfect blend of nautical prints with tropical influences, all in sun-washed hues. What I like about this collection: The emphasis on athletic accents that are well-disguised in a glamorous vibe.

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Here’s what you can expect from the new collection: Floral prints in nautical red, white and blue on sophisticated pieces that have a laid-back ease, crochet knits and candy-striped dresses, embroidered seersucker shirts, blazers and button-downs layered over wild floral polo tees. Plunging-neckline maxi dresses, pant suits with a nautical twist, halter neck floral print dresses, strappy bikinis and monokinis, sheer overlays in crochet, joggers with a beachy vibe also make an appearance.

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Photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners, the Tommy Hilfiger Spring Summer 2016 campaign is just a glimpse of what your next beach escapade should look like. And if you’re ready to hit the waves this summer, you might as well do it in style.

Here’s a look at the Tommy Hilfiger Spring Summer 2016 video:

 

https://www.youtube.com/watch?v=v7WiXWaYs8M

Simi Kuriakose

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