Reliance Launches First In-House Fashion Store Led By Isha Ambani

If you know anything about fashion and beauty, you should know that it is a billion-dollar industry. That is the reason why a lot of people want to invest in it to gain maximum returns and you will not be surprised to know that the wealthiest man in Asia – Mr Mukesh Ambani is also one of them (he knows about investment too well). And the latest news is that Reliance has launched its first in-house fashion store called Azorte which Isha Ambani leads. Looks like Ambanis are on a shopping spree!

As we all know, Mukesh Ambani is on a mission to mark his presence in the luxury market in India and on Thursday, the retail unit of Reliance Industries Limited launched its first in-house fashion and lifestyle store called Azorte. The new store chain will cater to millennials and Gen Z as it is all about premium international and contemporary Indian fashion. The first Azorte store has been unveiled at 1 MG-Lido Mall in Bengaluru.


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The Chief Executive of the fashion and lifestyle arm of Reliance Retail – Mr Akhilesh Prasad mentioned that the mid-premium fashion segment is currently one of the fastest growing consumer segments as millennials and Gen Z demand the latest international and contemporary Indian fashion.

FYI. Reliance Retail has invested in seven private labels and has formed two private labels in the past couple of years. Along with that, it also sells nearly 50 high-end international brands in the country which includes brands like Steve Madden, Jimmy choo, Armani, and others. Azorte, led by Mukesh Ambani’s daughter Isha Ambani will compete against brands like Zara and Mango.

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Well, the new brands launching in India are a sign that it’s time to go shopping!

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