Masaba Gupta’s New Kidswear Collection Will Make You Go Awwww!
There’s no bigger joy than watching your adorable tot turn into a trendsetter. When I pick some tiny yet stylish options for my 11-month-old rockstar of a niece, watching her pull them off in style is the cutest sight ever! While there are dedicated options for some cute kidswear, finding designer wear isn’t very common.
Earlier this year, French haute couture house Balmain announced the launch of a kidswear line thanks to the popularity of their aww-worthy custom clothing for celebrity baby North West. And now, it’s great to see that Indian designers are following suit. In February, we wrote about how Masaba Gupta was foraying into kidswear by partnering with Kolkata-based kidswear brand Magic Fairy. The collaboration is now available to shop online on both Flipkart and Hopscotch. And let me tell you it’s all kinds of adorable!
Featuring the Queen Of Prints’ signature designs, the collection is priced very competitively at under Rs 2,000. You’ll find trendy options like suspender skirts, or cutesy playsuits with frills, and dresses in candy hues. Targetted at kids aged 2-9 years old, Masaba has only launched apparel as of now but will come up with accessories shortly. If you’re like me and believe in spoiling your little daughters and nieces, here’s the perfect opportunity to splurge!
Scroll on to see some of the cute options from the Masaba for Magic Fairy collection: