Masaba Gupta’s First Bridal Collection With Kareena Kapoor As Muse Has Personality. It Celebrates Uniqueness!

Iconic!
Masaba Gupta’s First Bridal Collection With Kareena Kapoor As Muse Has Personality. It Celebrates Uniqueness!

Indian fashion’s relationship with films has been a long-lived and loved story. From popular costume designers opening their labels to Indian actors serving as a muse to so many brands, this undying bond between fashion and films has been a special one. Nurturing it even more is designer Masaba Gupta’s latest bridal collection featuring the iconic Kareena Kapoor Khan. After days of anticipation, Gupta finally fed our curiosity with a special video featuring Kareena Kapoor Khan.
The actress takes centre stage as Gupta’s first Masaba bride. From signature Masaba motifs to traditional embroidery work and bridal hues, the actress twirls, laughs and smiles in these mesmerising designs.

The quirky fashion film brings Kapoor to the forefront, as the face of the all-new Masaba bride, who is a blend between traditions and modern love. In this campaign, Masaba displays a variety of newly designed silhouettes, that a bride can wear all throughout her wedding festivities. Showcasing a range of ensembles that fit perfectly for all festivities, each piece displays a new and rare emotion.

 

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The lehengas and Patiala salwars feature unique Masaba motifs, that have been a part of her design dictionary for years. The colour palette goes from classic red, mustard and orange to modern-day white. Interesting capes, cuts and see-through red veils depict Masaba’s love for quirky Indian fashion, which embarks on a journey to make a statement. A beautiful red lehenga, teamed with a chord-detailed blouse and bird motif embroidery is a unique take on bridal wear. Other pieces bring out Gupta’s love for geometric designs, sassy headgear, scalloped hemlines and oversized pantsuits. Gold embroidery remains the hero of this collection.

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Besides the on-point casting, Gupta made the perfect move with her choice of song, specially composed for this collection reveal. The song–Raanjhan Aaya by Akshay And IP describes the emotions of a bride in the most beautiful form possible. An ode to India’s regal history, blending seamlessly with contemporary designs, every piece describes Masaba’s authentic designs, that get brighter and bigger for this collection. What we loved about the entire campaign was how Gupta chose to package her bridal trousseau designs with Kapoor Khan, as the muse and a special song dedicated to it. Kareena as the Masaba bride is the perfect face to add a personality to her already loud designs.

For Masaba, this move of curating a bridal collection seems like the perfect time to build her signature in this category. What we loved about every piece was Gupta’s choice of keeping her signature design knowledge intact with added details that celebrate the festival of weddings.

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Jasveen Kaur Sawhney

Jasveen Kaur is a fashion writer, and pyjama hoarder, who loves watching interviews of all kinds, and checking her Pinterest mood board every hour!

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