Twitter Has A Lot To Say About Louis Vuitton’s Overly Priced New Sandwich Bag Design!
This is out of our imaginations!

Big luxury brands never fail to surprise us. From eccentric designs, quirky marketing strategies to PR stunts, brands and their click bait-driven moves are always a surprise package. Making one is designer label–Louis Vuitton, which dropped its latest new design in the category of luxury bags. Just a few days ago, LV had its customers confused with the launch of its newly designed bag. Inspired from a regular sandwich bag, or the paper bag you get at the Mc Donald’s, the LV sandwich luxury bag is not your go-to pick.
Louis Vuitton Leather “Sandwich Bag” by Pharrell!🖤 pic.twitter.com/0lRpNl5BK8
— Outlander Magazine (@StreetFashion01) January 11, 2024
Made of cowhide leather, the bag is one of the first few eclectic pieces launched under the leadership of LV’s new design head and Director of the French luxury fashion house Pharrell Williams. Matching the luxury house’s signature colour scheme, the bag features the brand’s name in bold blue ink, with a clasp of the same shade. While the design already came as a shocker to the internet, what surprised us even more was the price tag. Priced at INR 2,80,000.
A lunch bag for the rich! 🙄
This Louis Vuitton (designed by Pharrell) is selling for over $3,000 🤯
✍️: @TheAshleyGreco
📸: Louis Vuitton pic.twitter.com/KKZesMSvrh— Vancouver’s MOVE 103.5 (@Move1035Van) January 15, 2024
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Reacting to the design, Twitter users bombarded our feed with hilarious reactions, and comments. While some compared the design with the Mc Donald’s parcel bag, some others called Pharrell, a “bad designer.” Check out some of these reactions.
New idea for the next model : pic.twitter.com/m19uGmx215
— Niko #41928 (@Nikkoppol) January 11, 2024
no shade to my fellow aries pharrell, but jil sander def got them beat with their brown paper bag a few years ago. pic.twitter.com/vid2Baf74w
— Yosef.ai (@aifutureproof) January 11, 2024
Thought this was a cake. 🤔
— Bunny (@jendotlove) January 11, 2024
It’s giving Mc Donald’s pic.twitter.com/9DPfIJXgbK
— MsCarter (@Mz_Carter__) January 11, 2024
Damn, y’all got Richie rich, luxury brown bag isn’t something I thought the world needed. 🥹😅
— Stan_MiaMottley & Warus (@NjokiMwihaki) January 12, 2024
Louis Vuitton sandwich bag cost ₹ 2.8 lakh($3000)
my eyeballs gonna pop out 😭 pic.twitter.com/93LEVnk0XV
— Afk (@povofayush) January 17, 2024
A lunch bag for the rich! 🙄
This Louis Vuitton (designed by Pharrell) is selling for over $3,000 🤯
✍️: @TheAshleyGreco
📸: Louis Vuitton pic.twitter.com/DPN00fHsTA— Brockville’s MOVE 104.9 (@Move1049) January 15, 2024
The Louis Vuitton Sandwich Bag. Because people who buy it will be so broke they will need to make their own sandwiches for life…🤣 pic.twitter.com/OEfVt7EIWO
— Dino™ (@dinovdm) January 16, 2024
While we observed many dissing the design, some others seemed interested in this weirdly expensive bag. Well, whatever it is, we’re definitely not getting one for ourselves.
First Published: January 17, 2024 2:21 PM