Every item of clothing, jewellery or assorted accessories you own, has a story behind it. From the designer to the craftsmen and even the retailers, there’s a chain of processes that go into making every product before it finally reaches you. Often, it’s the most overlooked part of the purchasing process, but one chic Indian label is bent on changing that for the better.
The AnaRae Store is making a difference through its edgy accessories. Thanks to its belief in transparency between the artisan and the end buyer, this label makes it a point to narrate what goes behind the making of each product and the people behind it. Getting in touch with global artists who share similar design aesthetics, The AnaRae Store curates everything from bags, jewellery and clothing that are unique and have compelling back stories.
The brainchild of model and photographer Ria Ana Sejpal and hairstylist extraordinaire Justine Rae Mellocastro (hence the name AnaRae), every piece available in this online store is handmade. Being avid travellers, you’ll see glimpses of the stylish duo’s wanderlust in the products. I’ve fallen in love with a rather bohemian collection called Registana featuring handcrafted jewellery that takes cues from the artistically rich desert lands of Rajasthan. It includes a collection of silver neckpieces, rings, beaded anklets and even a cowl back cape and a stylish batwing kimono. Another unique collection is The Kenya Collection: this curation of handcrafted products was a collaboration with nomadic Masai tribesmen and a Dutch-Kenyan family who use vintage crafting tools.
I love how edgy the products are coupled with their sustainable fashion mindset and giving due credit to artisans. Can’t wait to know which collection they’re going to feature next!
SHOP NOW: The AnaRae Store, starting at Rs 750.
Bhari Silver Neckpiece (Rs 3,200)
Brown Pheasant Ear Cuff (Rs 8,030)
Pankha Feather Earrings (Rs 1,350)
Vertebrae Leather Cuff (Rs 3,350)
Pitala Spiral Pendant (Rs 850)
Masai Beaded Stiff Necklace (Rs 1,970)
