Women-led brands are turning into the world’s most inspiring success stories. Making bold moves and widening their wings, women entrepreneurs and their labels are leading the trend charts and redefining industries. A true example of this is beauty mogul Kim Kardashian and her shapewear brand Skims which has no stopping. Ever since its launch in the year 2019, the brand has been aiming for the sky with high scale sales and expanding consumer base. And this new development has added another feather to the successful Kardashian’s hat. It all happened when on Thursday, Kim’s company was valued at $3.2 billion (IKR! I am still in shock). As reported in April last year, the company rose to 90% sales from $1.6 billion to now $3.2 billion. As a part of the fresh financing round, it was found out that the brand had an added valuation of $240 million in cash.
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Kim Kardashian co-founded Skims back in 2019 and has been dealing in shapewear and loungewear. Launched as a part of monthly or at times weekly limited-edition collections, the brand has become one of the leading team players in the market. Additionally, it is expected to venture into other categories including bathrobes and swimwear. Skims is also known for its collaborations with high-end fashion labels and most recently made history with its collaborative “first of its kind” collection with Fendi, which sold out in the blink of an eye. Kim Kardashian’s other business ventures include a makeup brand KKW Beauty and KKW Fragrance.
She recently announced a partnership with Team USA with her brand being the official sponsor of undergarments and loungewear for the Tokyo Olympics and will also be providing Skims for the Winter Games, expected to kickstart in February.
Well, the Kardashians surely sense the nerves of their fans and have earlier made it to the headlines with successful brand stories. I mean Kylie Jenner too broke the market with her cosmetic brand ‘Kylie Cosmetics’ and continues to reign in the category with a $1 billion net worth. All we can hope is to hear more such successful women-led brand stories that continue to script history.