Get ready to witness the H&M racks turn into all shades of green, blue, yellow, with its new launch. A collaborative collection curated by the fast-fashion giant and American style icon Iris Apfel, the line-up marks the 100th birthday of the fashionista herself. Offering a chance to its buyers to add Iris’ distinct sartorial taste and vibrant prints to their shopping carts, Iris Apfel x H&M women’s wear features a celebration of Iris’ personal style statement which at all times roots for bold prints, playful shades, frills, shades of violet, voluminous tulles and a lot more. Talking about the collection Iris shared in a statement “I think H&M is fabulous and is an absolute pioneer in its field – which I love! I love doing high style at affordable prices, which H&M has mastered!.”
Championing collaborative collections, H&M is the only name that pops instantly in every head, considering the line-up of renowned names it has previously co-created with including our very own Sabyasachi. Offering its consumer base with a hint of the American businesswoman’s iconic signature style, which is accompanied by truckloads of colours, huge black frames and some of the quirkiest accessories gracing her closet, the collection titled ‘Bird’ aims to help buyers build their personal style. The accessories too will be an important part of the collection, consisting of quirky brooches, finger rings, flower-shaped earrings, chunky printed bangles, bracelets and more.
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One of the oldest models too, Iris’ journey with fashion has been a lot more visibly colourful, with experimental cuts, trendsetting jewellery and bold prints of all kinds being a constant in every changing season. And as the multi-hyphenate celebrates her 100th birthday, this collaborative line-up with H&M is the perfect gift for all of us to taste a slice of her iconic style. From sunset yellows, jacquard suits, to pearl peas, there’s a lot more for you to shop from the collection, that is slated to launch on April 14, 2022, on H&M‘s official website, selected stores and of course India too.
Image Credits: Instagram