#BoycottZara: Internet Bashes Fast-Fashion Brand Zara For “Mocking” Palestine Deaths In “Inhumane” Ad Campaign
This is serious
The Palestine-Israel war has left a blot on humanity. People from across the world have opposed the impression of women and children, the countless deaths and the unnecessary destruction. Many people also raised their voices against the recent Zara campaign that they think resembles the Palestine-Israel war. Hashtag Boycott Zara is trending on Twitter and many Palestine supporters and comparing the campaign pictures to those of the spine-chilling pictures that surfaced from the war.
What Happened?
Kristen McMenamy is the face of Zara’s latest ad campaign. In one of the pictures released by the fast-fashion clothing brand. Kristen is seen posing with a mannequin wrapped in a white cloth. Many Twitter users under the #BoycottZara hashtag compared the image to that of a crying woman holding her baby wrapped in a white cloth. The heartbreaking image is from Palestine as per the users. In another Zara ad campaign picture, Kristan is seen posing inside a coffin which again reminded the Palestinian supporters of the mass killings in the country as a result of the war. People have criticised the brand right, left and centre for using the tragedies as a way to market and campaign their products. Twitter users have bashed Zara and model Kristen McMenamy for their ad campaign and it is reminding them of all the horrors in Palestine. They also think that the ad campaign is mocking the pain felt by the Palestinians.
how disgusting the world we live in,
how disgusting humans are when there is no humanity. #BoycottZara pic.twitter.com/u4F10hF5No— نور 🇵🇸 (@noor_a25) December 9, 2023
If you are asking why #BoycottZara ??
This is why..
Such shameful act.#CEASEFIRE_NOW pic.twitter.com/dmsUM8u9Ee— 𝐒𝐡𝐚𝐧𝐞 𝐀𝐬𝐢𝐦 𝐑𝐢𝐚𝐳 𝐓𝐦 (@SyedKTweet) December 11, 2023
Has any brand ever stooped this low? #BoycottZara pic.twitter.com/AOIEBIClK0
— Siddharth (@DearthOfSid) December 11, 2023
Under this hashtag, many people also posted heartbreaking videos and photos of the destruction being caused to lakhs of human lives because of the war.
Now you are next. Zara. #boycottZara 🩸🩸🩸🩸 pic.twitter.com/QxReI9JGzX
— GaZa Voice (@GaZaVoice7th) December 11, 2023
ZARA recent campaign exploiting a genocide & commodifying Palestine pain for profit is disgusting
Shame on you brand @ZARA for stooping so low prioritizing greed over humanity & pretending it was harmless
Deleting posts afterward magnifies awareness of harm🇵🇸#BoycottZara pic.twitter.com/mRVP41rX54— Khadija (@khadijatweets_) December 10, 2023
Many people also wrote that they would throw away all their Zara clothes and products. Here are some reactions to it.
I’ve been the most devoted customer of Zara all my life.
My wardrobe is literally filled with Zara clothes.Today I’m boycotting Zara for life.
Fuck Zara!!#BoycottZara pic.twitter.com/z979hEX9Mr— Serene 943 (@KhansVoter) December 10, 2023
However, there are no official statements from Zara as of now. The controversial pictures are still available on their Instagram handle.
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First Published: December 11, 2023 4:15 PM
