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Gigi Hadid’s Knitwear Brand Hopes To Deliver The Luxury Of Owning Cashmere At A Decent Price Tag

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Knitwear and comforting cashmere have been an integral part of fashion’s ever-evolving trends. From being a necessity on chilly days to aiding a chic statement, knitted jumpers and the funkiest of socks, with the biggest to the tiniest have been equal contributors to making a look. And as we talk about the charm of cashmere, we might as well enlighten you with the latest update about supermodel Gigi Hadid’s latest venture. After a successful partnership with Frankies Bikini over a line of swimwear, the popular model and now mom, has decided to take a dip in the world of fashion with a new knitwear brand. Titled– Guest In Residence, Gigi, the creative director of this new venture is channelling her deep routed love for winter wear through this label. 


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A post shared by Gigi Hadid (@gigihadid)

On Tuesday, September 6, Hadid gave a sneak peek of her new work baby with a caption that read, “We are Guest(s) in Residence of the clothes we own; they have had a life before us, and hopefully, if we take care of them, a life after us..” The label is geared up for its big launch today, starting with its first edit of hundred per cent cashmere basics. With a platter that serves every gender, age, or even personal style, the collection explores an array of silhouettes like shirts, sweats, socks, jumpers and more. For its first-ever brand campaign, Hadid slides into an earthy brown coordinated set, alongside models of all age groups, caste, creeds and gender, wearing an exuberant number from the collection. Shot by Pablo Di Prima, the 100 portraits explain to us the colour mood of the first product edit, which comprises sap green shirts, cerulean blue jumpers, red turtlenecks and pink separates. 

Also Read: Gigi Hadid Is A Sweetheart In Green For British Vogue X Self-Portrait’s Summer Party

For Hadid, the brand is born out of a personal memory and bond with knitwear, which reminds her of her teenage self and her first few days in New York City, experiencing the East Coast winter. The fuzzy and comforting warmth of these knitted staples stands synonymous with her home. And now travelling over time, these pieces are more than a vintage heirloom to her. 


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A post shared by Gigi Hadid Access (@gigihadidaccess)

What’s interesting about her choice of cashmere is the idea of democratising the fabric for one and all. The brand aims at creating a piece that hopes to stay and grow with you and your style. The inaugural collection and the forthcoming designs hope to reach a wider audience to deliver the luxury of owning cashmere. 

The collection priced under $300, launches in the United States on September 7, 2022, and it will be available globally from September 12, 2022. Check out the range here.

Image Credits: Pablo Di Prima

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